Job Description

Job Summary

We are seeking a dynamic and motivated

Marketing & Business Development Manager

to join our team. This full-time role focuses on driving revenue growth by generating new business opportunities, securing accounting and payroll clients, and supporting marketing initiatives. The ideal candidate is proactive, articulate, and passionate about helping clients understand the value of our solutions.
In addition to business development responsibilities, this role also involves gaining a deep understanding of our products and assisting in product testing to help ensure quality and continuous improvement.

ResponsibilitiesBusiness Development & Sales

Identify potential leads and target industries through market research. Develop and execute a strategic outreach plan--including cold calls, follow-ups, and email campaigns--to acquire new clients. Present and communicate the value proposition of our accounting, payroll, and related services. Build and maintain strong relationships with prospective and existing clients, understanding their needs and aligning our services accordingly. Attend networking events, industry meetups, and trade shows to expand professional connections.

Marketing & Growth

Collaborate with the marketing team to develop effective marketing campaigns, sales collateral, and presentations. Support digital marketing activities, including content development, social media outreach, and lead-generation initiatives. Monitor competitor activity, industry trends, and market shifts to identify new business opportunities.

Product Knowledge & Testing

Develop a deep understanding of our accounting, payroll, and financial products to more effectively communicate their value to clients. Assist the product team with user testing, feedback collection, and validation of new features. Help identify areas for product improvement based on client conversations and market insights.

Reporting & Operations

Track and report sales activities, pipeline progress, and performance against targets. Maintain accuracy and consistency using CRM systems and sales tools. Represent the company with professionalism, integrity, and a client-first mindset.

Requirements

Proven experience in business development, marketing, or sales--preferably in the accounting, payroll, SaaS, or professional services industry. Strong cold calling, persuasion, and negotiation skills. Excellent communication skills and ability to explain technical or complex topics clearly. Familiarity with accounting and payroll concepts (preferred but not required). Analytical thinker with the ability to identify client needs and align them with solutions. Comfortable learning new software and participating in product testing. Self-motivated, goal-oriented, and capable of working independently. Experience with CRM tools and sales analytics platforms is a plus. Bachelor's degree in business, marketing, or a related field is preferred.

Why Join Us?

This role offers the opportunity to shape the growth of our accounting and payroll services, contribute to product development, and build meaningful relationships with clients. If you are driven, results-oriented, and excited about both sales and product collaboration, we would love to hear from you.

Job Type: Full-time

Pay: ₹20,000.00 - ₹25,000.00 per month

Benefits:

Work from home
Experience:

Marketing: 1 year (Preferred) * Business development: 1 year (Preferred)