Job Description

We are seeking a Marketing Cloud Strategist with strong

business analysis and healthcare domain experience

to support campaign planning and execution. This role focuses on

understanding business needs, patient engagement journeys, and healthcare marketing compliance

, and then translating them into actionable requirements for the SFMC development team.

Key Responsibilities

Work closely with business stakeholders to

gather and document requirements

for healthcare marketing campaigns. Design

patient and HCP (Healthcare Professional) journeys

across email, SMS, and other digital channels. Define

segmentation, targeting, and personalization strategies

aligned with brand objectives. Ensure all campaigns meet

healthcare regulatory and compliance standards

(HIPAA, GDPR, local guidelines). Translate business needs into

functional specifications

for the SFMC technical team. Analyze campaign outcomes and provide

insights, reports, and optimization recommendations

. Act as the

bridge between marketing, medical, compliance, and technology teams

. Stay updated on

healthcare marketing trends

and digital engagement best practices.

Requirements

5-8 years of experience in

digital marketing strategy, business analysis, or CRM roles

. Strong background in

healthcare or pharmaceutical marketing

. Experience with

customer/patient journey mapping

and lifecycle marketing. Familiarity with

Salesforce Marketing Cloud (functional level)

- no coding required. Excellent stakeholder management and communication skills. Strong analytical mindset with ability to interpret campaign data and KPIs. Prior experience in

regulatory-compliant healthcare campaigns

is a big plus.
Job Types: Full-time, Permanent

Pay: ₹500,000.00 - ₹800,000.00 per year

Benefits:

Paid sick time Provident Fund
Work Location: In person