Job Description

Job Title:

Marketing and Branding Executive

Location:

Wakad, Pune

Department:

Marketing

Reports To:

Marketing Manager / Head of Marketing

Experience:

2-5 years (preferred)

Job Summary:

We are looking for a dynamic and creative

Marketing and Branding Executive

to join our team. The ideal candidate will be responsible for developing and executing marketing strategies that build brand awareness, drive engagement, and support business growth.

Key Responsibilities:

Brand Management:

Ensure consistent brand messaging across all marketing channels. Maintain brand guidelines and oversee their implementation across departments. Support development of company profiles, brochures, and presentations.

Marketing Campaigns:

Plan, execute, and monitor digital and offline marketing campaigns. Analyze performance metrics and optimize campaigns for better ROI. Coordinate with design and content teams for campaign deliverables.

Content Creation & Management:

Collaborate with content creators to develop engaging blog posts, social media content, emailers, etc. Create marketing collateral like flyers, case studies, product sheets, etc.

Digital Marketing Support:

Manage social media platforms (LinkedIn, Instagram, etc.) and oversee content scheduling. Assist in SEO, SEM, and email marketing efforts. Work with external agencies where applicable.

Events & Promotions:

Assist in organizing promotional events, trade shows, and brand activations. Coordinate with vendors, partners, and internal teams to execute events smoothly.

Market Research:

Conduct market and competitor analysis to identify trends, gaps, and opportunities. Provide insights to support product positioning and strategic decisions.

Required Skills & Qualifications:

Bachelor's degree in Marketing, Business, Communications, or related field. 2-5 years of relevant experience in marketing and branding. Strong understanding of branding principles and marketing tactics. Proficiency in tools like Canva, Adobe Creative Suite, or similar. Familiarity with digital marketing platforms (Google Ads, Meta, Mailchimp, etc.). Excellent communication, creativity, and project management skills. Ability to work independently and collaboratively in a fast-paced environment.

Preferred:

Experience in B2B/B2C marketing. Knowledge of analytics tools (Google Analytics, HubSpot, etc.). Basic video editing or design skills is a plus.
Job Type: Full-time

Pay: ₹25,000.00 - ₹35,000.00 per month

Benefits:

Cell phone reimbursement Health insurance Paid sick time Provident Fund Work from home
Language:

English (Required)
Work Location: In person