Job Description

:

1.

Strategy & Planning

Develop integrated marketing strategies for both verticals (ISP & Solar)

Define buyer personas across residential, commercial, rural, and enterprise segments

Plan and manage budgets for brand and performance campaigns

2.

Digital Marketing

Lead campaigns across Google Ads, Meta, LinkedIn, YouTube & SEO

Optimize cost metrics like CPL & CAC, and manage lead funnels

Build and execute content calendars for blogs, email, and social media

3.

Offline & BTL

Execute local campaigns: events, hoardings, flyers, kiosks, etc.

Coordinate with vendors and internal teams for timely rollout

Support sales/ops with area-specific promotions and branding

4.

Branding & Communication

Ensure consistent brand messaging and visual identity

Create brochures, videos, pitch decks, and sales material

Liaise with designers, agencies, and freelancers as needed

5.

CRM & Customer Engagement

Run referral programs, loyalty drives, and feedback surveys

Improve experience via proactive communication and journey mapping

Sync marketing with customer support and installation teams

6.

Team & Collaboration

Lead a team or manage external partners for execution

Collaborate with Sales, Product, and Tech on growth initiatives

Report monthly metrics and insights to leadership

Interested candidates can drop their resume/CV on janhvi.p@elxer.com/ 8253071086

Job Type: Full-time

Pay: ₹1,000,000.00 - ₹1,800,000.00 per year

Benefits:

Cell phone reimbursement Paid sick time Provident Fund Work from home
Application Question(s):

Do you have experience into making a brand from scratch? How many total years of experience you hold? How many years of experience you hold in online marketing? How many total years of experience you hold in offline marketing? How many years of experience you hold into digital marketing?
Work Location: In person