Job Description

Job Title -

Marketing Automation Specialist

Total Exp -

3- 8 yrs

Location -

Noida Sec 142

1. Marketing Automation Strategy

Implement and optimize automation tools for email, WhatsApp, SMS, and CRM marketing. Develop strategic automation roadmaps aligned with campaign goals and customer lifecycle stages.

2. Lead Generation & Nurturing

Design and deploy automated funnels to capture, segment, and nurture leads. Implement drip campaigns to move leads through the funnel toward conversion.

3. Campaign Management

Plan, execute, and monitor automated marketing campaigns across email and WhatsApp. Ensure timely execution of promotional and lifecycle campaigns.

4. Customer Journey Optimization

Map and automate customer journeys to enhance personalization and engagement. Use behavioral triggers and segmentation to tailor content.

5. Data & Performance Analytics

Track and analyze performance metrics (e.g., open rates, CTR, conversions, bounce rates). Create monthly performance reports and derive actionable insights.

6. Integration & CRM Management

Ensure smooth integration between marketing automation tools and CRM platforms (e.g., Zoho, HubSpot). Maintain accurate contact records and segmentations within CRM.

7. A/B Testing & Optimization

Run A/B tests on subject lines, content, CTAs, and send times. Implement optimizations based on test results to improve ROI.

8. Cross-Team Collaboration

Coordinate with content, design, tech, and sales teams to align messaging and ensure campaign success. Participate in regular strategy and performance review meetings.

9. Compliance & Deliverability

Ensure all communications comply with GDPR, WhatsApp policies, and other data protection norms. * Monitor email and WhatsApp deliverability metrics and take corrective actions as needed.