Job Description

As a

Marketing Automation Specialist

at Pratra, you will play a key role in driving our digital marketing performance through the design, execution, and optimization of automated marketing campaigns. You will collaborate closely with cross-functional teams to enhance lead generation, customer engagement, and sales enablement strategies.

Key Responsibilities:

Develop and manage multi-channel marketing automation workflows across email, web, and CRM Design and execute lead nurturing campaigns to support the sales funnel Create lead scoring strategies and improve data segmentation Monitor performance metrics (open rates, click-throughs, conversions) and optimize campaigns Maintain CRM and marketing databases ensuring data accuracy and hygiene Coordinate with the sales team to align marketing and sales goals Conduct A/B testing, personalization, and behavioral targeting initiatives Work with platforms such as HubSpot, Marketo, Pardot, or equivalent

Required Qualifications:

Bachelor's degree in Marketing, Business, or a related field Minimum 5 years of hands-on experience in marketing automation Proficiency in at least one marketing automation tool (e.g., HubSpot, Marketo, Pardot) Strong understanding of the customer journey, segmentation, and lifecycle marketing Familiarity with CRM systems (Salesforce experience is a plus) Data-driven mindset with strong analytical and reporting skills

Preferred Skills:

HubSpot or Marketo certification HTML/CSS knowledge for email customization Experience with Google Analytics and SEO fundamentals Understanding of GDPR and email compliance best practices

Why Join Pratra

Be part of a globally connected, fast-paced tech environment Competitive salary and growth opportunities Remote and hybrid work flexibility Work with a collaborative and talented international team Opportunity to make an impact in the global travel technology space
Job Type: Full-time

Pay: ₹1,200,000.00 - ₹1,500,000.00 per year

Benefits:

Health insurance Provident Fund
Experience:

Marketing automation: 3 years (Required) Marketo: 5 years (Preferred) HubSpot: 5 years (Preferred) Salesforce: 5 years (Preferred) Lead generation: 5 years (Preferred)
Work Location: Remote

Application Deadline: 16/08/2025
Expected Start Date: 01/09/2025