Job Description

Would you like to design and develop marketing programs?Are you motivated by the opportunity to contribute to
diverse elements of marketing?About our TeamAs the world's leading provider of science and health information, Elsevier serves more than 30 million scientists, students and health and information professionals worldwide. A global company headquartered in Amsterdam, employing more than 7000 people in 24 countries, we help customers advance science and health by providing world-class information and innovative tools that help them make critical decisions, enhance productivity and improve outcomes.Our Science, Technology, and Medical, Journals division manages an extensive collection of high impact scientific journals. We take ownership for the reputation of our journals to authors and the quality of the content we publish. We are a team of over 80 globally based marketing professionals that collaborate with our organization to identify opportunities and deliver successful marketing strategies.The STM Journals email marketing operations team supports the set up and deployment of data driven email campaigns, focused mainly on content acquisition and journal author enablement, accelerating highly cited open access and subscription growth. This global team of ten is split between production and data management activities.About the RoleWe are seeking a Marketing Automation Specialist to join our team. This role will support the STM Journals marketing organization in the day-to-day set up and deployment of data-driven email campaigns. The campaigns are mainly focused on content acquisition for both Gold Open Access and hybrid journals, accelerating highly cited open access and subscription growth. In this role, you will drive operational efficiencies through development of optimal email campaign workflows to ensure automation where possible, adopting a test-and-learn approach to improve and continuously develop according to business objectives.This role reports directly to the Head of Campaign Management in STM Journal Marketing.ResponsibilitiesWork closely with campaign owners to translate business objectives into technical email campaign requirements.Assist in managing queue of incoming campaigns to assess production readiness and/or push to requester for more informationSet up email test and deployment workflows in the email deployment platform.Run tests/proofs on all static and dynamic email campaigns, and route for marketing approval.Follow established quality control processes and deploy all email campaigns to a high-level of accuracy and meet required deadlines.Ensure email campaign tracking is set up properly for adequate web traffic and attribution reporting.Develop and maintain workflows to generate target and content data for STM Journals email campaigns, with a focus on scalability, reproducibility, and operational efficiency.Build knowledge of STM Journals key marketing data sources and advise marketers on segmentation options to achieve best results.Understand the core database architecture and familiarise yourself with interrogating data to obtain quality segments for optimal engagement.Continuously improve overall email market reach, without sacrificing engagement metrics.Improve email deliverability for specific domains following guidance of deliverability expert.Measure operational performance of campaignsMonitor customer reply mailbox on a daily basis and process complaints and/or unsubscribes.Create automated workflows, for both data generation and email deployment, to build completely automated recurring campaigns.Create and update email best practice documentation to enable efficient knowledge sharing across the team.RequirementsUniversity level degree / or equivalent in marketing-related disciplineMinimum of 2 years work experience in a similar email campaign deployment or marketing operations roleMinimum of 2 years experience building and executing email campaign workflows with a major email deployment tool (i.e., Salesforce, Adobe Campaign, or equivalent)Experience with data-driven marketing and customer segmentationHighly proficient with handling, processing large volumes of data. Ability to drive and communicate business insight from campaign dataWorking knowledge of email-specific HTML and CSSUnderstanding of deliverability principles and IP reputationMotivated self-starter with a commitment to problem identification/mitigation and process optimizationOrganised with the ability to multi-task, priortise, manage workload and meet deadlinesStrong verbal and written communication skills and able to manage relationships with both technical and non-technical stakeholdersBasic understanding of data protection standardsInquisitive and eager to stay up to date with marketing technology trends and innovate in day-to-day workWork in a way that works for you:We know that your wellbeing and happiness are key to a long and successful career. These are some of the benefits we are delighted to offer:xe2x97x8f Comprehensive Health Insurance: Covers you, your immediate family, and parents.xe2x97x8f Enhanced Health Insurance Options: Competitive rates negotiated by the company.xe2x97x8f Group Life Insurance: Ensuring financial security for your loved ones.xe2x97x8f Group Accident Insurance: Extra protection for accidental death and permanent disablement.xe2x97x8f Flexible Working Arrangement: Achieve a harmonious work-life balance.xe2x97x8f Employee Assistance Program: Access support for personal and work-related challenges.xe2x97x8f Medical Screening: Your well-being is a top priority.xe2x97x8f Modern Family Benefits: Maternity, paternity, and adoption support.xe2x97x8f Long-Service Awards: Recognizing dedication and commitment.xe2x97x8f New Baby Gift: Celebrating the joy of parenthood.xe2x97x8f Subsidized Meals in Chennai: Enjoy delicious meals at discounted rates.xe2x97x8f Various Paid Time Off: Take time off with Casual Leave, Sick Leave, Privilege Leave, Compassionate Leave, Special Sick Leave, and Gazetted Public Holidays.xe2x97x8f Free Transport pick up and drop from the home -office - home (applies in Chennai)About the BusinessA global leader in information and analytics, we help researchers and healthcare professionals' advance science and improve health outcomes for the benefit of society. Building on our publishing heritage, we combine quality information and vast data sets with analytics to support visionary science and research, health education and interactive learning, as well as exceptional healthcare and clinical practice. At Elsevier, your work contributes to the world's grand challenges and a more sustainable future. We harness innovative technologies to support science and healthcare to partner for a better world.Elsevier is an equal opportunity employer: qualified applicants are considered for and treated during employment without regard to race, color, creed, religion, sex, national origin, citizenship status, disability status, protected veteran status, age, marital status, sexual orientation, gender identity, genetic information, or any other characteristic protected by law. We are committed to providing a fair and accessible hiring process. If you have a disability or other need that requires accommodation or adjustment, please let us know by completing our Applicant Request Support Form: , or please contact 1-855-833-5120.Please read our .

Elsevier