Job Description

:

We are seeking a skilled

Marketing Automation Specialist

with hands-on experience in

Adobe Marketo

to join our marketing team. The ideal candidate will have at least 5+

years of experience

managing and executing marketing automation campaigns and be

Adobe Marketo certified

.

Responsibilities:

Design, execute, and optimize multi-channel marketing campaigns using

Adobe Marketo

. Build and maintain

lead nurturing workflows, email campaigns, landing pages, and forms

. Analyze campaign performance metrics and provide actionable insights to improve ROI. Manage segmentation, audience targeting, and personalization strategies. Collaborate with marketing, sales, and product teams to align campaigns with business objectives. Ensure compliance with email marketing best practices and privacy regulations (e.g., GDPR, CAN-SPAM). Troubleshoot and resolve any Marketo platform issues. Stay up-to-date with the latest features and best practices in marketing automation.

Requirements:

Adobe Marketo Certification

mandatory. Minimum 5+

years of hands-on experience

in Marketo platform. Strong understanding of

marketing automation, lead scoring, and nurturing strategies

. Proficient in

email marketing, CRM integration, and analytics

. Excellent analytical, problem-solving, and communication skills. Ability to work in a fast-paced, collaborative environment.

Preferred:

Experience integrating Marketo with

Salesforce or other CRM systems

. Knowledge of

HTML/CSS for email template customization

.
Job Type: Full-time

Pay: ₹50,000.00 - ₹80,000.00 per month

Work Location: In person