Job Description

Company Name: VARITE India Private Limited
About The Client:
A global IT services and consulting company multinational information technology (IT), headquartered in Tokyo, Japan. The Client offers a wide array of IT services, including application development, infrastructure management, and business process outsourcing. Their consulting services span business and technology, while their digital solutions focus on transformation and user experience design. It excels in data and intelligence services, emphasizing analytics, AI, and machine learning. Additionally, their cybersecurity, cloud, and application services round out a comprehensive portfolio designed to meet the diverse needs of businesses worldwide.
About the Job

• Experience Level: 6-8 years
• Main Technology: Salesforce Marketing Cloud (SFMC)
• Independence: High - expected to take initiative during cross-functional collaboration
• Decision-Making: High - should support team members to achieve optimal campaign outcomes
• Communication & Stakeholder Interaction:

Collaboration with Line Manager, Local Multichannel Team, Content Hub Partners, Multichannel Campaign Partners, SFMC technical lead & developer
Innovation & Change:

• High level of innovation required
• Ability to handle rapid changes and complex digital marketing assignments

Other Responsibilities:

• Direct influence on department trust and team spirit across Commercial and Corporate Affairs, GBS, and MEO departments
• Potential for expanded responsibilities with increased HQ/Affiliate collaboration on new multichannel initiatives

Essential Job Functions

• Day-to-day execution of multichannel campaigns in SFMC/OCE-Marketing
• Build and execute end-to-end journeys using SFMC components including:Segments, emails, automations, cloud pages, and journeys
• Build processes and execute campaigns on newer channels like WhatsApp and SMS
• Translate sales/marketing requirements to functional marketing automation campaigns
• Utilize Data Studio, Automation Studio, Journey Builder, and other SFMC features
• Manage campaign requests and ensure smooth, timely delivery
• Provide recommendations for journey logic and campaign flow improvements
• Provide internal support and training on marketing automation platforms
• Manage marketing automation efforts and implement best practices
• Optimize workflows for productivity and campaign execution
• Troubleshoot, QA, and ensure quality across campaigns and workflows
• Develop and document scalable processes for continuous improvement
• Address issues impacting quality and timeliness in project delivery
• Define processes and timelines for activating new channels
• Act as SME on SFMC suite and related functionalities, including:
• Email Studio, Automation Studio, Web Studio, Journey Builder, Contact Builder, Cloud Page Creation, Social Studio, Query Studio, Einstein STO
• Contribute to achieving Multichannel Execution Service KPIs:

• Time to market
• Service satisfaction

Qualifications
Education:
Bachelor's in Engineering (preferably Computer Science or E&C); Master's degree or above in relevant area preferred
Experience:

• 10+ years in digital marketing, campaign management, automation, and platform integration
• 7+ years with Salesforce Marketing Cloud
• Hands-on experience with SFMC end-to-end campaigns and multichannel delivery (email, WhatsApp, SMS)
• Experience in pharmaceutical digital marketing preferred
• Familiarity with OCE-Marketing and OCE-Sales (IQVIA) is a plus

Technical Skills:

• Strong knowledge of HTML, CSS, Ampscript, SQL
• Data management, segment building, and data preparation for imports
• Certifications:
• SFMC certifications (Email Specialist, Marketing Cloud Consultant) are a plus
• Other Requirements:

• Strong analytical and problem-solving skills
• Ability to work cross-functionally in a fast-paced environment
• Excellent communication and collaboration abilities
• Proven ability to challenge the status quo and improve processes
• Fluency in written and spoken English; additional languages are a plus

How to Apply: Interested candidates are encouraged to respond/submit their updated resumes, and for additional job opportunities, please visit
Unlock Rewards: Refer Candidates and Earn.
If you're not available or interested in this opportunity, please pass this along to anyone in your network who might be a good fit and interested in our open positions. VARITE offers a Candidate Referral program, where you'll receive a one-time referral bonus based on the following scale if the referred candidate completes a three-month assignment with VARITE.
Experience Level Bonus Referral: 0-2 years INR 5,000
2-6 years INR 7,500
6+ years INR 10,000
About VARITE: VARITE is a global staffing and IT consulting company providing technical consulting and team augmentation services to Fortune 500 Companies in USA, UK, CANADA and INDIA. VARITE is currently a primary and direct vendor to the leading corporations in the verticals of Networking, Cloud Infrastructure, Hardware and Software, Digital Marketing and Media Solutions, Clinical Diagnostics, Utilities, Gaming and Entertainment, and Financial Services.
Equal Opportunity Employer:
VARITE is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, marital status, veteran status, or disability status.