Job Description

Company Name: VARITE India Private Limited
About The Client:
A global IT services and consulting company, multinational information technology (IT), headquartered in Tokyo, Japan. The Client offers a wide array of IT services, including application development, infrastructure management, and business process outsourcing. Their consulting services span business and technology, while their digital solutions focus on transformation and user experience design. It excels in data and intelligence services, emphasizing analytics, AI, and machine learning. Additionally, their cybersecurity, cloud, and application services round out a comprehensive portfolio designed to meet the diverse needs of businesses worldwide.
About The Job:

• As Sr. Marketing automation manager you are required to own and manage the delivery of day-to-day campaign operation tasks thereby ensuring best in class omnichannel campaign execution and efficient operations for a great affiliate and customer experience across selected markets.
• You will have both the technical depth and breadth needed to play an SME role on SFMC along with strong project and stakeholder management experience that have resulted in successful implementations across multiple channels like email, WhatsApp and SMS.
• You will be responsible for handling end to end process of managing the requests in the queue and ensuring a timely delivery.

Essential Job Functions:

• Deliver hands-on expertise building end to end journeys on Salesforce Marketing cloud including building segments, emails, automations, cloud pages and journeys.
• Main responsibility is to build and execute Multichannel Campaigns based on SFMC suite and support the Multichannel Campaign Project Managers on relevant features/functionalities and campaign flows when building campaigns to ensure the best possible customer experience across selected touchpoints of the customer journey.
• Support with defining the process and timelines to activating newer channels like WhatsApp and SMS
• Translate sales/marketing requirements to functional marketing automation campaigns
• Data management; building data extension/segments, experience preparing data for importing/uploading and familiarity with data import tools
• Support with fetching of reports post completion of the journey
• Day to day execution of multichannel campaigns
• Evolve multichannel campaign operations in close collaboration with the line manager
• Drive adoption of newer channels like WhatsApp and SMS alongside email for execution of omnichannel journeys
• Quality and process responsible
• Contributor to deliver on Multichannel Execution Service KPI's

Day to day execution of multichannel campaigns

• Ensure timely multichannel campaigns in OCE-Marketing/SFMC;
• Translate sales/marketing requirements to functional marketing automation campaigns
• Optimal assessment of campaign requests, provide guidance and support to other marketing automation managers on smooth delivery of assigned tasks
• Drive utilisation of relevant features/functionalities such as data studio, automation studio and Journey Builder to build successful campaigns
• Build processes around execution of campaign on newer channels like WhatsApp and SMS
• Provide recommendations for improved journey logic and campaign flows based on input from Multichannel Campaign Partners to increase overall CX across the customer journey
• Provide internal support and training on marketing automation platforms and connected technologies

Quality and process responsible

• Manage marketing automation efforts and processes, proactively researching and implementing the latest best practices and industry standards
• Collaborate with key stakeholders to identify gaps in processes and systems, and optimize workflows for productivity while providing support on marketing campaigns and processes execution
• Troubleshoot and QA campaigns, workflows, data issues and other key marketing operations function
• Develop and deliver scalable and repeatable processes for a sustained path to growth
• Document best practices, system improvements and process optimization
• Bring concerns to the surface, which can have impact on the quality and timeliness in delivery of assigned projects
• Define the processes and timelines for activation of newer channels like WhatsApp and SMS.

Subject matter expert on Salesforce Suite

• Have a solid understanding of - and experience with Salesforce suite + functionalities to build highly relevant and engaging Multichannel campaigns, including but not limited to, Email studio, Automation Studio, Web Studio, Journey Builder,
• Should also experience working on contact builder, cloud page creation on SFMC, social studio, Query studio, Einstein model for STO.
• Should have experience (preferably in pharma) around activating newer channels like WhatsApp and SMS on SFMC to execute omnichannel journeys

Contributor to deliver on Multichannel Execution Service KPI's

• Time to market
• Service satisfaction

Independence and decision-making:

• Independence and initiative should always be demonstrated during cross-functional communication, geographical collaborations, and other work tasks assigned by Line Manager.
• Decision-Making: High.
• The Sr. Marketing automation manager should be able to support team members in how to achieve the best possible output when working with multichannel campaigns.

Other:

• Direct influence on how the department is trusted by its immediate and other stakeholders
• Contribute to good department team spirit in Commercial and Corporate Affairs, GBS and MEO departments (HQ) with high degree of knowledge sharing when possible
• Other responsibilities may be assigned as the collaboration between HQ/Affiliate increases on new to Novo Nordisk multichannel initiatives & capabilities

Communication and Stakeholder interaction

• Key Internal Stakeholders

• Line Manager
• Local Multichannel Team, Multichannel Operations
• Content Hub Partners
• Multichannel Campaign Partners
• SFMC technical lead & developer
• Type of communication

• Collaboration, liaison and strategic guidance
• Collaboration, liaison and strategic guidance
• Brief on task(s) related to Multichannel Campaign
• Brief on task(s) related to Multichannel Campaign
• Ad-hoc involvement based on need

Innovation and change:

• Innovation: High. Ensure innovation in projects and work streams. He/She must be able to meet the constant changes, challenge status quo, handle short notice developments and unexpected problems, and deal with them in an effective and prompt manner.
• Complexity: High. Assignments are characterised by high variability within the scope of digital marketing, medium to high complexity in the end-to-end handling of campaigns for a number of key markets.

Qualifications:
Experience Level: 6-8 years
Mandatory Skills:

• (Must Have Skills) Experience working on end to end campaigns on Salesforce marketing cloud.
• Experinece building campaigns leveraging channels other than email especially WhatsApp and SMS.
• Understanding of coding languages like SQL, HTM/CSS, Amp script, Java. Bachelors in Engineering preferably Computer science or E&C.

Optional Skills: (Good to Have Skills):

• Certification on SFMC (Email Specialist, Marketing cloud Consultant).
• Experience working on projects within the pharmaceutical industry especially around activating newer channels like WhatsApp or SMS.

Education:

• Master degree or above in relevant area

Required:

• 10+ years of experience with digital marketing is a requirement incl. digital campaign management and analysis, marketing automation and building platform integrations and APIs
• 7+ years of experience using Salesforce Marketing Cloud
• Knowledge of HTML/CSS/Ampscript/SQL for Salesforce Marketing Cloud
• Excellent communication skills and a desire to improve processes
• Proficiency in pharma (digital) marketing
• Deep knowledge of -and experience with Salesforce CRM and Salesforce Marketing Cloud
• Experience with OCE-Marketing and OCE-Sales (IQVIA solution) is a plus but not mandatory
• Experience working on channels like WhatsApp and SMS mandatory.
• Relevant certifications on Salesforce Marketing Cloud would be a plus.
• Strong analytical and problem-solving skills
• Highly trustworthy and excellent at building cross-functional collaboration
• Ability to work in a fast-paced, results-oriented climate; across functional areas and multiple locations
• Proven analytical and problem-solving skills
• Ability to challenge status quo and motivated to constantly improve processes/services
• Fluency in written and spoken English. We support a number of markets so ability to speak other languages is a plus.

How to Apply: Interested candidates are encouraged to respond/submit their updated resumes, and for additional job opportunities, please visit
Unlock Rewards: Refer Candidates and Earn.
If you're not available or interested in this opportunity, please pass this along to anyone in your network who might be a good fit and interested in our open positions. VARITE offers a Candidate Referral program, where you'll receive a one-time referral bonus based on the following scale if the referred candidate completes a three-month assignment with VARITE.
Experience Level Bonus Referral: 0-2 years INR 5,000
2-6 years INR 7,500
6+ years INR 10,000
About VARITE: VARITE is a global staffing and IT consulting company providing technical consulting and team augmentation services to Fortune 500 Companies in USA, UK, CANADA and INDIA. VARITE is currently a primary and direct vendor to the leading corporations in the verticals of Networking, Cloud Infrastructure, Hardware and Software, Digital Marketing and Media Solutions, Clinical Diagnostics, Utilities, Gaming and Entertainment, and Financial Services.
Equal Opportunity Employer:
VARITE is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, marital status, veteran status, or disability status.