Job Description

Description

We're looking for a

Marketing Automation Lead

to own the enablement of lifecycle marketing foundations across web and mobile digital products. You'll ensure identity, consent, behavioral events, and content structures support scalable activation through a marketing automation platform (e.g., SFMC or equivalent) and CRM--enabling segmentation, personalization, and compliant customer communications. You'll drive discovery with clients and an integral leader, partnered with engineering and design; this role is ideal for someone who is equally comfortable partnering with stakeholders, defining technical requirements, and translating lifecycle needs into practical tracking/integration specifications.

Your Job Responsibilities

Own the

marketing automation strategy and lifecycle enablement

across web and mobile digital products.



Partner with marketing, product, analytics, engineering, and design to define requirements, priorities, and delivery plans.



Lead discovery with clients and internal stakeholders, translating business and lifecycle goals into

implementable tracking, data, and platform specifications

.



Define and maintain a

cross-platform event taxonomy

(web, authenticated account areas, and mobile) to support triggers, segmentation, personalization, and journey orchestration.


Specify and validate integration requirements for:Marketing automation platforms (event ingestion, forms, trigger signals, journey readiness) Consent and preference management (GDPR/CCPA opt-in/out, region and language preferences) CRM alignment for customer profiles, subscriptions/memberships, and engagement attributes Forward-looking readiness for CDP capabilities and unified identity/SSO
Establish governance for

consent, preferences, and data quality

to ensure compliant and reliable customer communications.



Ensure authenticated user profiles and communication preferences can be synchronized and activated across channels.



Enable

region- and language-aware marketing experiences

, including localized journeys and landing pages, in coordination with localization and translation workflows.



Define digital asset governance requirements to support scalable campaign activation and partner distribution.



Produce

operational documentation, validation checklists, and handoff materials

so marketing teams can activate programs with minimal ongoing engineering dependency.

Skills, Knowledge & Expertise

Strong experience owning or leading

marketing automation and lifecycle enablement

initiatives end-to-end.

Hands-on expertise with

Salesforce Marketing Cloud

or equivalent platforms (Braze, Marketo, HubSpot, Iterable).



Solid understanding of

CRM and customer data models

, ideally within Salesforce CRM and/or CDP environments (Segment, Tealium, mParticle).



Deep knowledge of

consent, privacy, and preference management

frameworks (GDPR/CCPA), including tools such as OneTrust or equivalent.



Proven ability to define

event tracking and data taxonomies

across web and mobile (GA4, GTM, mobile SDKs).



Experience working with

identity and authentication systems

(Auth0, AWS Cognito, Okta) and preference center patterns.



Comfortable specifying and validating

technical integrations

, APIs, and webhooks (e.g. Postman).



Experience enabling

email, SMS, and push channels

across marketing automation platforms (e.g. SFMC, Braze, Twilio, FCM).



Familiarity with CMS and DAM ecosystems (Drupal or equivalent CMS; Acquia DAM or equivalent).



Strong stakeholder management skills, with the ability to translate between

business goals and technical implementation

.



Excellent documentation and enablement skills, enabling teams to scale without recurring engineering effort.

Why Work At Axelerant?

Be part of an

AI-first, remote-first

digital agency that's shaping the future of customer experiences. Collaborate with global teams and leading platform partners to solve meaningful challenges. Enjoy a culture that supports autonomy, continuous learning, and work-life harmony

About Axelerant

As a global company that puts care into employee happiness, engineering excellence, and customer success, we are in striking contrast to the typical outsourcing option. We are a diverse team working remotely across many time zones, with success stories that back up capabilities, and a reputation for an unconventional work environment that empowers. We are the individuals directly challenging what it means to do global delivery differently for employees and partners.



Success management as our service framework operationally is part of who we are at Axelerant. All of our processes and practices are driven by this core, continuously iterated method. What this means is success management teams and success journey mapping for our partners.