Job Description

BigHaat is one of India's leading AgriTech platform, providing farmers with genuine Agri-inputs, advisory, and technology-driven solutions. Our MarTech function plays a crucial role in delivering relevant, timely and personalised communication that strengthens customer engagement across millions of users.

Department:

Marketing Technology (MarTech)

Location:

JP Nagar, Bangalore

Work Mode:

Work from Office

Role Type:

Full-time

Role Purpose

To design, execute and optimise marketing automation workflows across Push, WhatsApp, App and Web channels. The role ensures customers receive accurate, timely and behaviour-based communication, leading to improved engagement, retention and repeat usage.

Key Responsibilities

A. Automation & Journey Development

Build multi-step automated journeys on Netcore (Push + WhatsApp).

Develop lifecycle flows covering onboarding, activation, engagement, abandoned actions, retention and reactivation.

Set up behavioural events and triggers based on app actions, purchase activity, search patterns and user lifecycle.

Design logic-based flows using IF/ELSE conditions, delays, throttling, limits and fallback steps.

B. Segmentation & Targeting

Create dynamic customer cohorts using behaviour, region, crop lifecycle, recency, frequency and purchase data.

Maintain data hygiene across segments, archive or clean outdated cohorts.

Build micro-segments for high-value campaigns and nudges.

C. Performance Monitoring & Optimisation

Track key metrics: delivery rate, open rate, CTR, session uplift, add-to-cart, conversion, retention and repeat orders.

Identify drop-off points within journeys and recommend optimisations.

Run structured A/B experiments on templates, timing, content, triggers and frequency.

Analyse performance using GA4, Netcore and internal dashboards.

D. Issue Identification & Resolution

Detect journey breaks, delays, and trigger failures.

Identify event-mapping issues, SDK gaps and fallback mismatches.

Work with Tech and Product teams to ensure correct event architecture.

Follow up with vendors (Netcore, WATI, etc.) for platform-level issues, feature enablement's and other support.

E. Documentation, Governance & Compliance

Maintain detailed documentation for every journey (objective, logic, triggers, frequency, segments).

Maintain SOPs for campaign execution, approvals, testing and quality checks.

Ensure all communication templates follow internal guidelines and platform approval norms.

Maintain version control for journey changes and improvement history.

F. Collaboration with Internal & External Stakeholders

Coordinate with Creative team for templates, content, and final assets.

Work closely with Category and Advisory teams for campaign inputs.

Align with Tech for SDK validations, new event requirements and trigger logic.

Partner with vendors for platform updates, training and technical troubleshooting.

Key Skills

Hands-on experience with marketing automation tools (Netcore /Web Engage/MoEngage/Clever Tap will be the added advantage).

Strong understanding of customer lifecycle, retention funnels and behavioural triggers.

Competency in Excel (VLOOKUP, Pivot Tables, basic formulas).

Ability to read dashboards (GA4, Netcore, App analytics).

Experience Requirements

1+ - 3 years of relevant experience in Marketing Automation, CRM, Lifecycle Marketing, Growth or MarTech roles.

Experience in journey building, segmentation and multi-channel communication workflows.

Exposure to Push and WhatsApp automation platforms is an advantage.

Education

MBA - Marketing or Agri Business Management

Job Type: Full-time

Pay: ?350,000.00 - ?450,000.00 per year

Benefits:

Health insurance Provident Fund
Application Question(s):

Are you an immediate Joiner
Experience:

Marketing automation: 2 years (Required)
Work Location: In person