Job Description

About Us

Asia Pacific Institute of Management (AIM), New Delhi, established in 1996, is a premier B-School with 29+ years of academic excellence. AIM is known for its strong industry integration, global collaborations, and student-first philosophy, consistently ranking among the top management institutes in Delhi NCR.

Role Summary

We are looking for a results-driven

Marketing Automation & Digital Strategy Manager

to lead AIM's automation, communication, and performance initiatives. The role blends

technology, analytics, and creative marketing

-- covering automation workflows for

email, WhatsApp, and CRM

, as well as paid campaign management and brand consistency across channels.

Key Responsibilities

Design and manage

end-to-end marketing automation workflows

(email, WhatsApp, and CRM). Integrate tools such as

LeadSquared, HubSpot, AiSensy, or similar

for nurturing and remarketing. Plan and execute

Google Ads, Meta Ads, and remarketing campaigns

to achieve lead and conversion goals. Manage

audience segmentation, drip sequences, and lead scoring

to improve funnel performance. Collaborate with the creative team to ensure

consistent branding and messaging

across all campaigns. Track campaign metrics using

Google Analytics, GA4, GTM, and Meta Pixel

, and provide actionable insights. Coordinate closely with the admissions team to align campaign leads and improve conversion rates. Monitor automation flows, troubleshoot issues, and continuously optimize for engagement and ROI. Stay updated with emerging tools and trends in

MarTech, automation, and digital performance.

Requirements

Bachelor's/Master's degree in Marketing, Business, or related field.

4-7 years of experience

in digital marketing and automation. Proficiency in

email marketing platforms, CRM systems, Google Ads, Meta Ads, GA4, GTM, and WhatsApp automation tools.

Strong analytical mindset with data interpretation and reporting skills. Ability to manage multiple platforms, deadlines, and stakeholders. Experience in the

education industry

is a plus.

What We Offer

Competitive salary with performance-linked incentives. Opportunity to lead AIM's automation and digital transformation initiatives. Exposure to advanced marketing technologies and large-scale lead funnels. Collaborative, innovative, and growth-oriented work environment.
Job Type: Full-time

Pay: ₹40,000.00 - ₹75,000.00 per month

Work Location: In person