Marketing Automation Consultant

Year    Bangalore, Karnataka, India

Job Description

Who we are?

MarketOne International is a global provider of marketing services helping companies identify new prospects, develop sales lead programs, and convert new business. Our wide array of services includes contact database development, event recruitment, automated marketing, sales lead development, primary market research, and Lead Lifecycle Management. MarketOne serves leading technology companies around the globe, including 8 of the 10 largest tech companies in the world.

With delivery capability across Europe, the Asia Pacific, and the Americas, MarketOne has fast become the go-to partner for large-scale, global marketing initiatives that rely on sophisticated demand generation programs. Our corporate track record features fifteen consecutive years of growth and profitability. MarketOne

As a Marketing Automation Consultant, you will be responsible for end-to-end campaign management on the Marketo/Eloqua platform. This will primarily include gauging client requirements, analyzing feasibility, creating the needful on the platform, and being involved in post-deployment reporting. This will also require you to closely work with peers to ensure timely delivery of the needful, Keeping quality at utmost priority.

  • 4+ years of technical/strategic use of Marketing automation platform, within a B2B corporate engagement or as an external consultant working with large B2B clients.
  • Ability to advise on both the technical and business impacts related to the use of marketing automation on Eloqua/Marketo, CRM, and reporting platforms.
  • Exceptional traditional and online communication skills.
  • Ability to prioritize and manage multiple needs, projects, and resources.
  • Ability to delegate execution work to our delivery teams and stay focused on the strategic needs of our clients.
  • Manage executive expectations, lead the strategic direction and grow MarketOne's services footprint within your assigned accounts.
  • Experience delivering rapidly designed and developed projects using best practices in Program Management - timelines, client expectations, budget/profitability, protect scope, etc.
  • Knowledge of other Marketing Automation Platforms (Eloqua, Marketo, SFMC, etc) will be a plus.
Roles and Responsibilities:
  • Develop and execute customer-driven, locally oriented end-to-end marketing strategies and programs to increase customer demand.
  • Collaborate with other marketing automation consultants and Solution Architects to deliver breakthrough ideas and innovation in the go-to-market strategy for net-new business via all relevant mediums and channels.
  • Work closely with the leadership teams to align marketing programs to business and sales objectives and priorities and ensure all the targets are met.
  • Improve and apply processes and best practices to ensure program success, making programs globally visible and available and measuring outcomes.
  • Develops and shares subject matter expertise, business knowledge, or best practices.
  • Collaborate with marketing stakeholders to gain input into the program strategy, campaign approach, creative direction, and impact measurement (goals/performance).
  • Have the capability to orchestrate, negotiate, prioritize, and manage project deliverables with other members of the marketing organization as needed.
  • Responsible for timely deliverables within the team.
  • Cross-train internal team members on the Marketing Automation platform and account-specific processes.
  • Create and maintain account/client specific documentation (Operations Manual, Process documents, etc)
  • Identify opportunities to streamline the process through automation.
  • Conduct A/B testing and test campaign effectiveness on Marketo/Eloqua or any other marketing automation platform.
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Job Detail

  • Job Id
    JD2952282
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Full Time
  • Salary:
    Not mentioned
  • Employment Status
    Permanent
  • Job Location
    Bangalore, Karnataka, India
  • Education
    Not mentioned
  • Experience
    Year