Job Description

We are seeking a proactive and experienced Offline Marketing Executive to lead and execute ground-level branding and lead generation initiatives. The ideal candidate will have hands-on experience in BTL (Below the Line) marketing, vendor coordination, and campaign execution--preferably within the real estate sector.

Key Responsibilities:

Identify strategic locations for hoardings, bus shelters, pole kiosks, and other outdoor advertising mediums.

Plan and execute BTL marketing campaigns across residential complexes and corporate hubs.

Obtain necessary permissions and coordinate with external agencies for campaign execution.

Monitor on-ground marketing activities and ensure high visibility for ongoing real estate projects.

Generate quality leads through effective offline campaigns and branding efforts.

Explore innovative offline marketing ideas with agencies and drive execution.

Manage vendors and ensure timely, cost-effective, and quality campaign delivery.

Track marketing materials/stocks at sites and coordinate with the sales team for timely distribution.

Maintain detailed records of all marketing activities--locations, budgets, vendors, and outcomes.

Coordinate with the finance team for timely bill processing and vendor payments.

Provide reports and insights to senior management on campaign performance and effectiveness.

Prepare and maintain professional presentations, reports, and proposals.

Required Skills & Qualifications:

Proven experience in offline/BTL marketing, preferably in the real estate industry.

Strong skills in vendor management, negotiation, and on-ground execution.

Excellent communication and interpersonal skills.

Ability to multitask and handle field-level operations independently.

Organized and detail-oriented with strong reporting/documentation skills.

Willingness to travel frequently within the local market.

Self-driven, proactive, and eager to contribute to team goals and business growth.intersetd candidates can share their resume on hr@anchorpointdevelopers.com

Job Type: Full-time

Pay: ₹400,000.00 - ₹700,000.00 per year

Work Location: In person