Job Description

We are seeking an enthusiastic and organized Marketing Associate to join our growing team. In this role, you will support the planning and execution of our marketing strategies, helping to increase brand awareness and drive lead generation. You will collaborate closely with the marketing team to manage campaigns, create content, and analyze performance metrics. This is an excellent opportunity for a creative thinker who is eager to grow their career in marketing.
Key Responsibilities

• Campaign Management: Assist in the development and implementation of marketing campaigns across various channels, including email, social media and digital advertising.

• Content Creation: Draft and edit engaging copy for blog posts, newsletters, social media updates, and promotional materials.

• Social Media: Manage day-to-day activities on social media platforms (LinkedIn, Twitter, Instagram, Facebook), including scheduling posts and engaging with the community.

• Market Research: Conduct research on market trends, competitor activities and consumer behavior to identify new opportunities for growth.

• Data Analysis: Monitor and report on the performance of marketing initiatives using tools like Google Analytics, helping to optimize future strategies.

• Administrative Support: Maintain marketing calendars and organize digital asset libraries.

Key Competencies

• Communication: Strong written and verbal communication skills with a keen eye for detail.

• Organization: Excellent time management skills with the ability to multitask and meet deadlines in a fast-paced environment.

• Creativity: A creative mindset with the ability to bring fresh ideas to the table.

• Analytical Thinking: Ability to interpret data and translate it into actionable insights.

Requirements

• Education: Bachelor's degree in Marketing, Communications, Business or equivalent.

• Experience: 1-3 years of experience in marketing or a related role (internships included).

• Technical Skills:

• Familiarity with marketing software (e.g., HubSpot, Salesforce, Mailchimp) is a plus.

• Basic knowledge of SEO principles and Google Analytics.

• Experience with design tools (Canva, Figma, etc.).

• Proficiency in Microsoft Office Suite (Excel, PowerPoint, Word) or Google Workspace.

Skills Required