Job Description

Experience Required- 0 to 1 years
Location- Gurugram (Hybrid)
Marketing Associate:
About Neolytix
Neolytix is a leading healthcare services company providing revenue cycle management, credentialing, patient access, prior authorization, and payer contract negotiation services to healthcare providers. We empower small and mid-size medical practices with comprehensive solutions that optimize their operations and financial performance.
The Role
We're seeking a Marketing Associate to support our product marketing and go-to-market operations. This is a tactical, execution-focused role that keeps our marketing initiatives running smoothly. You'll handle the operational backbone of launches, campaigns, and sales enablement - managing documentation, coordinating meetings, organizing assets, conducting research, and ensuring nothing falls through the cracks.
This role is perfect for someone who is highly organized, detail-oriented, and eager to learn strategic marketing by supporting senior leadership with the tactical work that makes strategy possible.
What You'll Do
Launch & Campaign Coordination

• Schedule and coordinate cross-functional meetings for product launches and campaign planning
• Take detailed meeting notes, track action items, and follow up on deliverable deadlines
• Maintain project trackers and timelines to ensure teams stay on schedule
• Organize and distribute launch checklists, ensuring all stakeholders know their responsibilities
• Compile launch retrospective notes and feedback for continuous improvement

Research & Competitive Intelligence Gathering

• Monitor competitor websites, social media, and marketing materials on a regular cadence
• Compile competitive research into organized reports and comparison matrices
• Track competitor pricing changes, product updates, and new service announcements
• Gather and organize customer reviews, testimonials, and feedback from multiple sources
• Research industry trends, market data, and news relevant to our target healthcare segments

Documentation & Asset Management

• Maintain organized repositories of all marketing materials, templates, and brand assets
• Update and version-control sales collateral, case studies, and one-pagers as changes occur
• Create and maintain internal wikis or documentation for marketing processes and guidelines
• Organize file structures across shared drives to ensure easy access for all teams

Sales Enablement Support

• Organize sales enablement materials into easily accessible libraries with clear naming conventions
• Distribute updated battle cards, ROI calculators, and presentation decks to sales teams
• Schedule and coordinate sales training sessions and product update meetings
• Gather sales feedback through surveys or interviews and compile findings for leadership

Content & Creative Brief Administration

• Compile information from stakeholders to populate creative briefs for content teams ensuring briefs include all required details (objectives, audience, key messages, deadlines)
• Track content production status and send reminders to keep projects moving
• Organize feedback rounds and consolidate edits from multiple reviewers
• Maintain content calendars with accurate dates, owners, and publication status

Meeting & Stakeholder Coordination

• Schedule recurring sync meetings between marketing, product, and sales teams
• Prepare meeting agendas based on leadership input and outstanding action items
• Distribute pre-reads and relevant materials before meetings
• Capture decisions, next steps, and owners during meetings
• Send follow-up summaries and track completion of assigned tasks

Cross-Functional Support

• Serve as the primary point of contact for routine requests from sales, product, and other teams
• Route questions and requests to appropriate team members and follow up on responses
• Coordinate approvals and sign-offs on marketing materials through proper channels
• Act as backup support for urgent requests when senior team members are unavailable

What We're Looking For
Required Qualifications

• Bachelor's degree in Marketing, Business, Communications, or related field
• 0-1 years of experience in marketing, operations, project coordination, or administrative support (internships count)
• Exceptional organizational skills and ability to manage multiple tasks simultaneously
• Strong attention to detail with commitment to accuracy and quality
• Proficiency in Microsoft Office Suite, Google Workspace, and comfortable learning new tools
• Excellent written and verbal communication skills
• Ability to work independently and take initiative on routine tasks

Preferred Qualifications

• Exposure to B2B marketing, healthcare, or SaaS environments
• Understanding of go-to-market strategy and product launch fundamentals
• Experience working with cross-functional teams or in matrix organizations
• Familiarity with marketing frameworks (positioning, personas, buyer journeys)
• Knowledge of healthcare industry dynamics or medical practice operations
• Experience with project management or collaboration tools

Skills & Attributes

• Highly organized: You naturally create systems and structure to manage complexity
• Proactive follow-through: You track details and ensure nothing gets dropped
• Quick learner: You pick up new tools, processes, and terminology rapidly
• Team player: You're happy to support others and do what's needed to move projects forward
• Clear communicator: You ask clarifying questions and provide concise, accurate updates
• Adaptable: You handle changing priorities without losing track of ongoing commitments
• Process-oriented: You appreciate documented workflows and look for efficiency improvements
• Reliable: Teams know they can count on you to deliver quality work on time

What You'll Learn
This role provides a comprehensive foundation in B2B healthcare marketing operations. You'll gain exposure to the full marketing lifecycle--from positioning development to campaign execution--while learning directly from experienced product marketing leadership. You'll understand how strategic marketing translates to tactical execution, develop proficiency with marketing tools and systems, and build relationships across product, sales, and marketing functions that will accelerate your career growth.
Why Join Neolytix
You'll be joining a growing healthcare services company where your contributions directly impact product success. This role offers daily collaboration with senior marketing leadership who are invested in your development, hands-on experience across diverse marketing initiatives including AI-powered healthcare solutions, clear visibility into how your work enables broader strategic goals, and opportunity to grow into more strategic responsibilities as you master the fundamentals.
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