Job Description

Designation- Marketing Associate

Location- Andheri Sakinaka

Salary-upto 5 LPA

Working Days- Mon-Friday

Hybrid Working mode (Sat-Sun Off)

Experience-min 6 months to 1 year

Education- Bachelor in Marketing/ MBA

Roles and responsibilities

Marketing Initiatives

Competition Tracking

Monitor and analyze competitor activities, product launches, pricing strategies, marketing campaigns, and market positioning

Maintain a competitive intelligence repository and regularly update battle cards and competitor profiles

Identify emerging threats and opportunities through continuous market scanning

Account Intelligence

Conduct deep-dive research on key accounts, including organizational structure, decision-makers, business priorities, and technology stack

Support sales and account teams with tailored intelligence to improve win rates and customer engagement

Track account-level news, funding updates, partnerships, and strategic moves

Market & Industry Monitoring

Track industry trends, regulatory changes, and macroeconomic factors impacting the business

Provide regular reports and dashboards summarizing key developments and insights

Collaborate with cross-functional teams to align intelligence with business goals

Marketing Communications

Collaborate with various stakeholders to develop and refine messaging frameworks that differentiate our offerings in the market

Build and maintain modular, customizable sales decks that align with buyer personas, industry trends, and competitive positioning

Create and update rebuttal guides to help sales teams effectively counter competitor claims and traps during the sales cycle

Partner with sales and marketing to test and iterate on messaging effectiveness in the field

Marketing Operations

Coordinate with vendors for onboarding, documentation, and compliance.

Manage contracts, renewals, and payment processing in collaboration with the finance team

Maintain a systematic record of all marketing-related agreements and invoices.

Thanks and Regards

HR Nisha

Job Type: Full-time

Pay: ₹30,000.00 - ₹40,000.00 per month

Benefits:

Paid sick time Provident Fund Work from home
Work Location: In person