Job Description

Job Title:

Marketing Associate

Location:

Kerala (Remote/Work-from-home)

Work Schedule: Monday to Friday

Training Period:

US Time Shift (9:00 AM - 5:00 PM US EST).

Post-Training:

1:30 PM - 10:30 PM IST.
###

About Us

Business Financial Group (BFG) is a growing professional services firm focused on delivering personalized financial solutions to clients. We are passionate about building a high-performing team that values collaboration, accountability, and innovation.

###

Role Overview

We are seeking a dynamic and detail-oriented

Marketing Associate

to support our marketing initiatives and help strengthen BFG's brand visibility. This role involves both digital marketing execution and strategic support. The ideal candidate will be proactive, creative, and analytical with a strong understanding of marketing fundamentals and tools.

###

Key Responsibilities

####

Core Responsibilities at BFG

Manage BFG's social media presence. Create, schedule, and publish engaging content aligned with brand messaging. Monitor platform analytics and generate performance reports. Maintain and organize the lead database with accuracy and regular updates. Collaborate with internal teams for marketing support and content needs. Assist in planning and executing digital marketing campaigns. Conduct market research and analyze trends to identify marketing opportunities. Assist in the creation of marketing materials such as presentations and email campaigns.
Help organize and participate in promotional events or webinars.
Coordinate with external vendors or agencies for outsourced marketing efforts. Coordinate with the in-house sales team to ensure alignment between marketing initiatives and sales objectives. Support the marketing team in daily administrative tasks. Monitor competitors' activities and suggest improvements for BFG's marketing strategies.
###

Requirements

###

Qualifications

An MBA in Marketing or a related qualification is preferred. Minimum

2 years of relevant experience

in a marketing role, preferably within a service-based industry. Proficiency in using social media platforms and marketing tools. Strong verbal and written communication skills. Excellent organizational and time management abilities. Ability to multitask, work independently, and meet deadlines.
###

Additional Requirements

Must be currently residing in Kerala

Willingness to work the US time shift during the training period

###

Home Office Requirements

To ensure productivity and uninterrupted work, the candidate must have:

A

dedicated workspace

that is quiet and free from distractions. A

laptop with dual monitors

for enhanced efficiency.

High-speed internet

connection with minimum speeds of: + 150 Mbps download + 9 Mbps upload
+ (Testable at www.speedtest.net)
A

backup internet solution

(e.g., mobile hotspot or alternate broadband connection).

Reliable electricity supply

supported by a

backup power source

(e.g., inverter or UPS).
###

Benefits

Salary & Benefits

Monthly salary range: ?35,000 - ?40,000, based on experience and qualifications. Annual performance-based increment of 5% after one year of continuous employment. * Paid vacation days, Paid holidays and designated sick leave.