Job Description

Designation: Marketing Associate - Insights & NPD

Location: Bangalore

Experience: 2+ Years of Experience

About DrinkPrime:

We're DrinkPrime, a startup based in Bengaluru that's all about making clean, safe, and

healthy drinking water accessible to everyone. We provide cutting-edge IoT-enabled

customized water purifiers on a subscription basis, and we currently serve more than one

lakh users across Bengaluru, Delhi NCR, and Hyderabad. We're not just another boring

water purifier manufacturing company - we're a forward-thinking drinking water solution

provider that speaks directly to our target audience, and this has earned us the support of

some big VCs in the industry. We're looking for awesome tech professionals who want to

join us in creating history and making a real difference. So why not come and be a part of

our journey towards a better future?

Job Summary:

The Marketing Associate - Insights & NPD will support DrinkPrime's Brand, Growth, and

Product teams by translating customer understanding into strategic action. This role

requires someone who can turn customer feedback and data into actionable insight, and

influence insight-backed decisions within the organisation.

Roles & Responsibilities:

Customer research & Insights

- Execute primary customer research to inform business decisions, including go-to-market

strategies, brand communication, product portfolio, and pricing.

- Conduct regular research (e.g., brand health, media behavior, triggers/barriers, user

experience) to enhance customer understanding and inform communication/product

decisions.

- Monitor social media (Instagram, YouTube, LinkedIn, X) for trends and competitor

content. Provide actionable recommendations to Brand marketing team.

- Analyse, report and communicate research findings and actionable insights to

stakeholders.

New Product Development

- Collaborate closely with Product and R&D teams to enable product launches, while

ensuring consistency in product branding.

Pre-requisites

- 2+ years in marketing (generalist/research/insights).

- Strong analytical and problem-solving skills to convert data into insights.

- Excellent communication, presentation, and data reporting.

- Outcome-oriented with outstanding project management and multitasking.

- Ability to work independently and collaborate cross-functionally.

Job Type: Full-time

Pay: ?600,000.00 - ?1,200,000.00 per year

Benefits:

Provident Fund
Work Location: In person