Job Description

We are seeking a skilled Marketing Associate to join our team and contribute to the planning and execution of our marketing and advertising initiatives. As a Marketing Associate, you will play a crucial role in understanding the complete marketing mix and utilizing market research and consumer behavior analysis to drive effective strategies. Proficiency in creating and analyzing spreadsheets and quantitative data is essential for interpreting key metrics such as ROI and KPIs. By leveraging your expertise, you will actively contribute to achieving our business objectives through the development and implementation of impactful marketing campaigns. Join us and make a significant impact on our company's success in reaching our target audience and driving business growth.
Responsibilities

• Manage daily administrative tasks to ensure the Marketing department runs smoothly
• Conduct market research to identify new opportunities
• Gather and analyze consumer behavior data (e.g. web traffic and rankings)
• Create reports on marketing and sales metrics, like conversion rates
• Assist with organizing promotional events
• Coordinate with the Marketing Design and Content teams to create advertising material (e.g. brochures and newsletters)
• Keep organized records of marketing metrics and results of past campaigns
• Prepare regular sales forecasting reports
• Monitor competitors' marketing activities

Requirements

• Proven work experience as a Marketing Associate, Marketing Assistant or similar role
• Knowledge of marketing digital tools and techniques
• Experience with SEO/SEM campaigns
• Solid computer skills, including MS Excel, web analytics and Google Adwords
• Excellent communication and presentation skills
• Strong analytical skills with a goal-oriented attitude
• BSc degree in Marketing or relevant field

Skills Required