Job Description

A marketing person in a

modular kitchen business

plays a crucial role in generating leads, building brand awareness, and driving sales. Here's a breakdown of the

key job roles and responsibilities

:

1. Market Research & Strategy

Understand Target Audience

: Identify ideal customer segments (homeowners, architects, interior designers, etc.).

Competitor Analysis

: Track what other modular kitchen brands are offering.

Develop Marketing Plans

: Create quarterly or annual marketing strategies to grow brand visibility and generate inquiries.

2. Brand Promotion & Advertising

Digital Marketing

: Manage social media, SEO, Google Ads, and content marketing.

Offline Marketing

: Plan and execute activities like brochures, exhibitions, and collaborations with interior studios.

Branding

: Ensure consistency in logos, themes, showroom design, and promotional material.

3. Lead Generation & Sales Support

Generate Qualified Leads

: Run campaigns to bring in leads via online forms, calls, walk-ins, etc.

CRM Management

: Track and nurture leads through customer relationship management tools.

Support Sales Team

: Provide marketing collateral like catalogs, portfolios, and demo videos.

4. Partnerships & B2B Relations

Collaborate with Architects and Builders

: Develop relationships for referrals and bulk orders.

Vendor Coordination

: Work with vendors for printing, advertising, and promotional events.

5. Performance Tracking

Analytics & Reporting

: Monitor KPIs like lead conversion rates, cost per lead, ROI of campaigns.

Feedback Loop

: Gather customer feedback and coordinate with design/sales teams to improve offerings.
Job Type: Full-time

Pay: ₹15,000.00 - ₹30,000.00 per month

Work Location: In person