Job Description

:
This role is for one of the Weekday's clients
Min Experience: 4 years
Location: Mumbai
JobType: full-time
We are looking for a creative and strategic Marketing and Social Media Manager to strengthen brand presence and lead end-to-end social media initiatives. The ideal candidate will bring 4-5 years of experience working with established consumer or lifestyle brands, a strong command of short-form content production (especially reels and video storytelling), and a proven ability to grow and engage online communities.
Requirements:
Key Responsibilities
Social Media Management
Drive brand visibility and community engagement across Instagram, Facebook, LinkedIn, YouTube, and emerging platforms.
Content Creation
Conceptualize, script, and produce engaging short-form video content, including reels and product-focused storytelling pieces.
Strategy & Campaign Execution
Plan and manage monthly content calendars, trend-driven campaigns, and influencer partnerships to support marketing objectives.
Analytics & Performance Tracking
Monitor platform analytics to measure engagement, reach, and conversion impact; optimize content strategy using data insights.
Cross-Team Collaboration
Work closely with designers, photographers, videographers, and product teams to ensure cohesive brand representation and high-quality deliverables.
Community Engagement
Respond to comments, messages, and audience interactions to build a responsive and loyal digital community.
Requirements

• 4-5 years of hands-on experience in marketing or social media management for consumer or lifestyle brands.
• Proven track record managing official brand social media accounts and delivering content that drives engagement and conversions.
• Strong skills in creating and editing short-form video content (Reels, Shorts, etc.).
• Understanding of social media platforms, algorithms, trends, and performance metrics.
• Excellent communication, organizational, and creative problem-solving abilities.
• Based in or able to work from Mumbai.

Benefits & Work Culture

• Opportunity to build and shape the digital identity of a fast-growing brand.
• Creative freedom and room to experiment with new ideas.
• Collaborative and supportive work environment.
• Competitive compensation.

Skills
Social Media Management | Content Creation | Short-Form Video Production | Reels | Instagram | Facebook | YouTube | Brand Strategy | Community Management

Skills Required