Job Description

Blanco Aesthetics Dental and Skin Clinic, Bandra, Mumbai

The Opportunity

Blanco Aesthetics is a leading Dental and Skin clinic in the upscale

Bandra

area of

Mumbai

, helmed by expert

Dr Reshma Chawla.

We are seeking a dynamic and highly motivated

Social Media and Digital Marketing Manager

to significantly elevate our online brand presence, drive patient engagement, and generate quality leads for our high-value aesthetic services.

This is a hands-on role requiring strategic thinking, creative content generation, and strong analytical skills.

Key Responsibilities

1. Content Strategy & Planning

Develop and execute a cohesive social media content strategy (Instagram, Facebook, YouTube, LinkedIn) that clearly differentiates the Dental and Skin sections of the clinic. Maintain a detailed content calendar aligned with service promotions (e.g., Invisalign Consultation Week, Seasonal Skin Packages). Create compelling, brand-aligned visual assets (Reels, Stories, Before/After photos, short informational videos) and copy that showcases the expertise of both Dr. Reshma and Dr. Vartika.

2. Local Search & Marketing Management

Strategically manage and optimize the

Google Business Profile (GMB)

, ensuring weekly updates (GMB Posts) and accurate NAP consistency for maximum

Local SEO

impact. Manage the clinic's online reputation by actively monitoring and professionally responding to Google Reviews and social media comments. Identify high-value keywords related to

Aesthetics, Dental Implants, Cosmetic Veneers, Acne Treatment, and Melasma

for use across all digital platforms.

3. Lead Generation & Analytics

Manage targeted

Facebook and Instagram advertising campaigns

designed to drive patient consultations and measure ROI. Track, analyze, and report on key performance indicators (KPIs) including engagement rates, follower growth, click-through rates (CTR), and lead conversion ratios. Provide monthly reports detailing campaign success, identifying areas for growth, and adjusting strategy accordingly.

Qualifications and Experience

2+ years of proven experience

in Social Media Management and Digital Marketing, preferably within the

healthcare, aesthetic, or high-end service industry.

Strong portfolio demonstrating success in creating engaging, professional content across Instagram and Facebook. Proficiency in content creation tools (Canva, CapCut, or basic familiarity with Adobe Suite) for rapid, high-quality output. Excellent understanding of

Local SEO principles

and practical experience managing GMB and paid social media advertising. Exceptional written and verbal communication skills (English) and attention to detail. Must be based in or near

Bandra, Mumbai

, and be willing to attend the clinic regularly for content capture.

Why Join Blanco Aesthetics?

Join a

highly professional and ethical team

led by specialized practitioners in a luxury setting. Opportunity to work with two high-growth verticals (Dental and Skin) requiring dynamic and varied marketing strategies. Competitive salary based on experience and performance incentives related to lead generation.
Job Type: Full-time

Pay: From ?20,000.00 per month

Work Location: In person