Job Description

Social Media Executive

Location: Ambuja Neotia Ecocenter, Business Park, EM Block, Sector V, Salt Lake, Kolkata, West Bengal 700091

Company: ICA Edu Skills Pvt. Ltd.

Experience:1-3 years

Employment Type: Full-time

Job Summary:

ICA Edu Skills Pvt. Ltd. is seeking a creative and strategic Social Media Executive to manage and grow our brand presence across various social media platforms. The ideal candidate will be responsible for content planning, publishing, community engagement, and performance tracking to boost brand awareness, drive engagement, and generate leads.

Key Responsibilities:

Develop and execute daily, weekly, and monthly social media content calendars.

Create engaging, brand-aligned content (in collaboration with design and content teams).

Manage day-to-day posting and scheduling across platforms like Facebook, Instagram, LinkedIn, Twitter, and others.

Monitor social media channels, respond to comments/messages, and engage with the community.

Track and analyze key performance metrics to assess content performance and make data-driven decisions.

Stay up-to-date with current trends, hashtags, and best practices in digital and social media.

Collaborate with internal stakeholders to align campaigns with broader marketing goals.

Coordinate with influencers, partners, and agencies when needed.

Key Skills & Qualifications:

Bachelor's degree in Marketing, Communications, or a related field.

Proven experience as a Social Media Executive or similar role.

Strong understanding of major social platforms and their best practices.

Proficiency in social media tools (e.g., Hootsuite, Buffer, Meta Business Suite).

Creative thinker with strong copywriting and visual communication skills.

Ability to analyze metrics and generate actionable insights.

Excellent communication, multitasking, and organizational skills.

Why Join ICA Edu Skills?

Be a part of a mission-driven company that impacts youth employability.

Collaborate with a passionate and innovative team.

Opportunities for learning, growth, and upskilling.

Job Type: Full-time

Job Types: Full-time, Permanent

Pay: ₹12,000.00 - ₹17,000.00 per month

Benefits:

Provident Fund
Work Location: In person