Job Description

Key Roles & Responsibilities

Community & Partnership Development

Identify and connect with

local daycares, preschools, and tuition centers

for tie-ups and referrals. Build relationships with

resident welfare associations (RWAs)

and

gated community managements

for events and promotions. Coordinate with

local clinics, shops, and businesses

for placing school marketing materials (pamphlets, standees, No Parking boards).

Brand Awareness & Event Coordination

Plan and execute

local community events, kiosks, and parent interaction programs

. Ensure brand visibility through participation in

local exhibitions, fairs, and kids' activity events

. Support creative planning for

banners, posters, and branding ideas

to attract attention in the area.

Lead Generation & Conversion Support

Work closely with the

Admission Manager

to identify new lead sources. Maintain a

database of leads

collected through local tie-ups, kiosks, and community engagements. Follow up with interested parents and coordinate school visits for counsellors.

Field Coordination & Supervision

Plan daily field routes and assign targets to

field marketing executives

. Monitor distribution of pamphlets, kiosk activities, and report performance. Ensure timely completion of assigned marketing activities within the set radius.

Competitor Analysis & Market Study

Visit nearby schools to understand

their fee structure, promotions, and public presence

. Provide weekly insights and improvement suggestions to strengthen Vignan's local strategy.

Reporting & Documentation

Maintain a

daily Excel report

showing area visited, contact made, and outcomes. Share a

weekly summary report

with photos and data to the Admission Manager. Track lead quality and share feedback for future planning.

Communication & Representation

Represent the school professionally in all external interactions. Maintain polite and positive communication with parents, vendors, and community members.
Job Type: Full-time

Pay: ?15,000.00 - ?18,000.00 per month

Benefits:

Cell phone reimbursement Health insurance
Work Location: In person