Job Profile: Marketing and Operation ExecutivePosition Summary
The Marketing and Seminar Executive is responsible for planning, promoting, and executing marketing activities--including seminars, workshops, and events--to create brand awareness, generate leads, and engage prospective students/clients. This role bridges marketing strategy with on-ground execution and requires excellent communication and presentation skills.
Key Responsibilities
Marketing & Promotion
Plan and execute marketing campaigns ( offline) to promote company services.
Manage social media, email campaigns, and local advertising for event outreach.
Build and maintain relationships with colleges, institutions, and student groups.
Seminar / Event Management
Organize and conduct seminars, workshops, and orientation sessions.
Deliver engaging presentations on study abroad opportunities, career paths, or services.
Coordinate with venues, vendors, and college/university partners.
Handle registration, logistics, and feedback collection from attendees.
Client/Student Engagement
Address queries of students/parents during and after seminars.
Collect leads and follow up with interested participants for conversion.
Build a professional rapport with students, parents, and institutional stakeholders.
Market Research & Reporting
Research student trends, competitor activities, and industry updates.
Provide regular reports on seminar attendance, leads generated, and conversions.
Suggest improvements for future marketing and seminar strategies.
Required Skills & Competencies
Strong communication and public speaking skills.
Knowledge of marketing strategies (digital & offline).
Event management and coordination abilities.
Confidence in handling large groups of students/parents.
Networking and relationship-building skills.
Proficiency in MS Office (Word, PowerPoint, Excel); Canva or similar tools is a plus.
Qualifications
Bachelor's degree in Marketing, Business Administration, Communications, or related field.
Prior experience in marketing, student counseling, or event management preferred.
Job Type: Full-time
Pay: ₹10,000.00 - ₹25,000.00 per month
Work Location: In person
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