Job Description

Job Req ID

49396

Work Type

Hybrid

Department

Marketing

What you'll do:

The Marketing Analytics Technology, Specialist supports enterprise-wide digital data collection and reporting by managing tools such as Google Analytics, Google Tag Manager, Adobe Tags, Microsoft Clarity, and Looker Studio. This role partners with marketing technology owners, business leaders, and the Analytics & Insights team to gather technical requirements, implement tagging strategies, and ensure accurate data capture across Eaton's digital experiences. Responsibilities include developing JavaScript-based solutions, identifying and resolving data gaps, enabling self-service reporting, and providing user support and training. The specialist also monitors industry trends and promotes best practices in digital analytics to drive continuous improvement and reporting success.

Partner with cross-functional teams including marketing technology owners, business leaders, and the Analytics & Insights team to understand digital data collection needs and support reporting success. Manage and maintain analytics platforms such as Google Analytics, Google Search Console, Microsoft Clarity, Looker Studio, and Microsoft Web Tools to ensure accurate and effective data collection. Support access and usage of tag management systems (Adobe Tags, Google Tag Manager) and other analytics tools across all digital experiences. Lead technical requirements gathering for analytics tagging initiatives and ensure alignment with approved data collection standards. Develop and validate analytics tags using JavaScript and other code to support data collection and marketing tool deployment. Identify and resolve data collection gaps, recommending corrective actions to ensure data integrity and completeness. Provide user support and training for analytics tools, including troubleshooting, onboarding, and documentation. Enable self-service reporting by developing and supporting team members in maintaining Google Looker Studio dashboards. Contribute to digital marketing effectiveness by ensuring accurate data is available for analysis and continuous improvement. Monitor and share updates on the latest trends and best practices in digital marketing analytics and data collection. Promote awareness and education around digital analytics processes, tools, and governance across the organization.
Qualifications:

Bachelors, Associates with relevant experience

5-8 or more years of experience


Skills:

Google Analytics or Adobe Analytics, Tag management applications including GTM or Adobe Tags, cookie compliance tools and privacy regulations, data visualization best practices, Agile development, JavaScript, HTML, CSS.

Business requirement gathering.

Strong collaboration and stakeholder management abilities.

Effective communication and interpersonal skills.

Effetive change management skills



Eaton strives to provide benefits and programs that are competitive and focused on employee well-being. These programs are offered across the United States and Puerto Rico, but specific programs and options available may depend on eligibility factors such as geographic locations, date of hire, employment type and the applicability of collective bargaining agreements.

About Us

Eaton is an intelligent power management company dedicated to protecting the environment and improving the quality of life for people everywhere. We make products for the data center, utility, industrial, commercial, machine building, residential, aerospace and mobility markets. We are guided by our commitment to do business right, to operate sustainably and to help our customers manage power today and well into the future. By capitalizing on the global growth trends of electrification and digitalization, we're helping to solve the world's most urgent power management challenges and building a more sustainable society for people today and generations to come.

Founded in 1911, Eaton has continuously evolved to meet the changing and expanding needs of our stakeholders. With revenues of nearly $25 billion in 2024, the company serves customers in more than 160 countries. For more information, visit www.eaton.com Follow us on LinkedIn.

Our commitment to Inclusion & Diversity and Sustainability

We are powered by our vision, driven by strategy, guided by our aspirational goals and committed to doing business right. We believe diversity is our strength and diverse thinking powers innovation and growth. In our second annual Global Inclusion and Diversity Transparency Report, we look at the progress we've made in our journey and the work that's still left to do. Our latest sustainability report features our progress toward our 2030 Sustainability Goals, which include science-based greenhouse gas reduction targets and our commitment to become carbon neutral by 2030.

Recent Awards: Honored to be recognized

2018-2025 World's most admired companies, Forbes 2016-2023 Best Place to work for LGBTQ Equality, HRC 2023-2024 Top 100 Global Most Loved Workplaces, Newsweek 2012-2025 World's Most Ethical Companies, Ethisphere

Eaton in India was recognized as a Great Place to Work in 2022 CII Ideathon HR & IR in Excellence in Community Impact 2022 Top 20 Most Innovative Practices -- Women Returnee Programs (DivHersity Awards 2022) We are recognized as India's Best Workplaces in Manufacturing 2023 - Top 25 Eaton in India was recognized as a certified DEI Crusader during 'The Progressive Places to Work Conclave 2023' by Times Group India 2022-2023 Top 100 Best Companies for Women in India (BCWI) MICI '(Most Inclusive Companies Index)' - in 2022 and 2023 * Eaton is recognized by 'The Global DEI Alliance' as a progressive change advocate of Diversity, Equity, Inclusion, and Belonging (DEIB) - 2023