Job Description

Marketing Analytics Professional - C1/C2/D1 - Gurgaon / Bangalore / Ahmedabad
Summary - We are seeking experienced Marketing Analytics professionals to support a global lending client. The role involves driving data-backed decision-making, performing advanced campaign analytics, building customer segmentation strategies, and collaborating with senior stakeholders across Marketing, Product, and Finance teams.
Location - Gurgaon / Bangalore / Ahmedabad
Your Future Employer - A global leader in analytics, operations, and digital solutions, empowering Fortune 500 clients across banking, finance, healthcare, and multiple other sectors. The organization is known for its data-driven culture and strong focus on innovation and business transformation.
Responsibilities
Perform end-to-end campaign measurement including A/B testing, lift analysis, and ROI tracking.
Build and execute customer segmentation and personalized targeting strategies.
Translate complex datasets into clear, actionable insights for senior business leaders.
Develop and optimize advanced SQL queries for data extraction and analytics.
Apply statistical methodologies such as hypothesis testing, regression, and causal inference.
Create dashboards and reporting frameworks using Tableau / Power BI.
Partner with Marketing, Product, and Finance teams on key strategic initiatives.
What is in for you-
Opportunity to work with a global lending client on high-impact analytical projects.
Strong exposure to cross-functional leadership and strategic decision-making.
Career advancement with continuous learning and skill development.
Inclusive and collaborative work environment.
Reach us: If you think this role is aligned with your career, kindly write me an email along with your updated CV on Simran.bhatia@crescendogroup.in for a confidential discussion on the role.
Disclaimer: Crescendo Global is specializes in Senior to C-level niche recruitment. We are passionate about empowering job seekers and employers with an engaging memorable job search and leadership hiring experience. Crescendo Global does not discriminate on the basis of race, religion, color, origin, gender, sexual orientation, age, marital status, veteran status or disability status.
Note: We receive a lot of applications on a daily basis so it becomes a bit difficult for us to get back to each candidate. Please assume that your profile has not been shortlisted in case you don't hear back from us in 1 week. Your patience is highly appreciated.
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Keywords -Marketing Analytics, Customer Analytics, SQL Analyst, Campaign Analytics, A/B Testing, Segmentation, Personalization, Statistical Modeling, Causal Inference, Tableau, Power BI, BI Reporting, Python, R, Data-driven Marketing, Marketing Insights, Banking Analytics, Lending Analytics, EXL Hiring, Crescendo Global.

Skills Required