Job Description

Marketing Analyst (Performance Marketing & Growth Ops)
Role Overview
As the Sr. Digital Marketing Manager's execution partner, you will run day-to-day performance marketing for the company building, launching, and optimizing paid campaigns that drive qualified demo requests. You will own campaign pacing, tracking accuracy, weekly reporting, and the operational details that keep the funnel healthy. This is a hands-on role working daily in Google Ads, Meta, LinkedIn, GA4/GTM, and CRM systems.
Key Responsibilities
Performance Marketing (Primary Focus)
Execute and optimize paid campaigns across Google Ads, Meta, and LinkedIn to generate qualified demo requests.
Own account structure, targeting, budgets, pacing, keywords, audiences, exclusions, and remarketing.
Run A/B tests across ads, offers, and landing pages; document results and scale winners.
Monitor performance metrics (CTR, CVR, CPL/CPMQL, demo conversion rate, lead quality) and make timely optimizations.
Coordinate creative and asset delivery with internal teams and agencies, ensuring deadlines and launch readiness.
Tracking, Reporting & Marketing Operations
Implement and QA tracking across GA4, GTM, pixels, conversion actions, and phone/form tracking.
Maintain UTM governance, naming conventions, and troubleshoot attribution issues.
Manage operational trackers (budgets, pacing, experiments, creative requests, content calendar).
Produce weekly performance reports and leadership-ready PPTs with insights and next steps.
Support CRM hygiene and attribution integrity in HubSpot/Marketo and Salesforce.
SEO & AEO Support (Secondary)
Run recurring SEO hygiene checks using GSC and SEMrush; log issues and coordinate fixes.
Support AI/search visibility via schema updates, LLM.txt updates, and FAQ additions.
Track keyword clusters and share-of-voice for priority PI terms and report recommendations.

Skills Required