Job Description

We are seeking a detail-oriented Marketing Data Analyst to join our Marketing Analytics team. The ideal candidate will bring 2-4 years of experience in campaign performance analysis, reporting, and data-driven optimization. This role requires strong analytical skills, expertise in SQL and BI tools, and an ability to translate complex datasets into actionable insights that improve engagement and ROI. Prior experience in healthcare, pharma, or life sciences marketing analytics is highly desirable.
Key Responsibilities:
Analyze media campaign performance across email, display, programmatic, native, and social channels
Track, measure, and report on KPIs such as impressions, CTR, CPM, engagement, and qualified reach
Build and maintain dashboards and reports using BI tools (Tableau, Looker, Power BI)
Deliver clear, actionable insights to cross-functional stakeholders in marketing, sales, editorial, and client services
Support testing strategies (A/B, multivariate) to drive optimization and campaign efficiency
Ensure data integrity and compliance with privacy regulations (HIPAA, GDPR)
Use data storytelling and visualization to support decision-making and strategic planning
Experience & Qualifications:
Bachelor's degree in Marketing, Data Science, Statistics, Business Analytics, or related field
2-4 years of experience in marketing analytics, media analytics, or campaign reporting
Proficiency in Excel and SQL for data extraction and manipulation
Hands-on experience with BI/reporting platforms (Tableau, Looker, Power BI)
Solid understanding of digital marketing metrics and cross-channel attribution models
Exposure to HCP audience data, NPI matching, or third-party datasets (IQVIA, Veeva, MedPro) is a plus
Strong analytical thinking, problem-solving, and communication skills.

Skills Required