Job description - Marketing Analyst (India)
Marketing Analyst₹- An experienced and high-performing marketing professional to support the marketing organisation and generate new customer leads
Key Competencies
At least [3 years] experience of working as a marketing or business development professional in a B2B (business-to-business), professional services or technology services context
Skills in developing and carrying out business development activities including market research, prospect research
Experience in using digital tools for lead identification, including LinkedIn, Dripify and specialist market research and marketing technology
Success in working as part of a global / distributed team
Personal skills and attributes
High-calibre written and spoken English
Clear, structured approach to work
Results / target oriented
Self-starter
Collaborative
Key responsibilities
Liaise with Marketing Lead and other senior Proservartner team members to understand and clarify priority areas for lead generation
Understand and research Proservartner services and offerings
Keep abreast of best practices and new business trends in our sector, identifying angles and opportunities for lead generation
In coordination with Marketing team, identify, test and use potential lead generation strategies, such as:
LinkedIn research
Dripify
Sales Automation tools
Market research
Turn successful lead generation strategies into automated, scalable activities eg. automated emailers / messaging
Maintain a log of activities planned, completed and leads generated
Liaise with wider Proservartner team as required to pass on leads generated
Continuously improve through feedback
Job Types: Full-time, Permanent
Job Type: Full-time
Pay: Up to ₹500,000.00 per year
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