Job Description

Work closely with the Performance team & Head of Marketing to drive revenue growth through actionable data insights.

Build & own weekly/monthly marketing dashboards.

Develop reports to drive faster decision making across sales channels.

Analyze performance marketing campaigns across Meta, Google, YouTube and other platforms.

Track ROAS, CAC, CTR, CPM and other key KPIs; translate findings into actionable recommendations.

Use Shopify, GA4 and heatmapping tools to monitor website performance.

Identify patterns in user behavior (bounce rates, scroll depth, page exits) and suggest optimizations.

Work on segmenting customer data based on location, device, or purchase behaviour.

Qualifications:

4+ years of experience in a marketing analytics, growth analytics, or ecommerce analytics role.

Bachelor's degree in Marketing, Business, Statistics, or a related field

Proficiency in Google Analytics (GA4), Meta Ads Manager, and Excel/Google Sheets, Shopify.

Experience with Shopify and understanding of UTM-based tracking.

Strong understanding of performance marketing KPIs and ecommerce funnels.

Bonus if you've worked with D2C or consumer brands, especially in food/lifestyle/gifting.

Proven experience as a CRO Specialist of at least 2-3 years is a plus

Proficiency in web analytics tools (e.g., Google Analytics, Hotjar, Optimizely)

Excellent analytical and problem-solving skills with a data-driven approach

Experience with HTML, CSS, and JavaScript is a plus

Strong understanding of UX/UI principles and best practices

Excellent communication and collaboration skills

Ability to work independently and manage multiple projects simultaneously

Job Type: Full-time

Pay: ?600,000.00 - ?1,200,000.00 per year

Benefits:

Cell phone reimbursement Paid time off Provident Fund
Work Location: In person