Job Description

Role Overview As a key partner to the Senior Digital Marketing Manager, the Marketing Analyst will plan, launch, and optimize revenue-driving programs across paid media, SEO/AEO, marketing automation, and web platforms. This role requires a balance of strategic thinking and hands-on execution, leveraging data, creative insights, and tools such as GA4, Google Tag Manager, HubSpot/Marketo, Salesforce, WordPress, and AI-driven technologies.
Key Responsibilities

• Paid Media & Funnel Optimization

Manage and optimize campaigns across Google Ads, Meta, and LinkedIn to generate qualified demo requests.
Oversee targeting, budget allocation, experimentation, and landing page alignment.
Run A/B tests to improve CTR, conversion rates, and CPL
Tracking, Analytics & Attribution
Implement and audit GA4, GTM, and pixel tracking to ensure accurate campaign data and CRM attribution.
Administer dashboards (GA4, Looker Studio, HubSpot) for weekly funnel and performance reporting.
Maintain marketing KPIs such as MQLs, SQLs, CPL, ROAS, and CAC.
SEO & AI Engine Optimization (AEO)
Lead SEO initiatives including technical audits, on-page optimization, Core Web Vitals, and internal linking.
Drive AEO efforts through schema markup, LLM.txt management, and visibility improvements on AI platforms (e.g., ChatGPT, Bing Copilot).
Content & Web Management
Collaborate with content and design teams to deliver creatives tailored to decision makers.
Manage content publishing on WordPress, ensuring accurate tracking and strong user experience.
Optimize websites and landing pages with HTML/CSS fixes, CRO testing, and speed improvements.
Brand Visibility & Third-Party Platforms
Strengthen CloudLexs presence on directories like G2, Capterra, and industry publications.
Manage reviews, profiles, and backlink strategies for improved authority and lead flow.
Marketing Automation & CRM
Build and optimize workflows, lead scoring, and lifecycle segmentation in HubSpot/Marketo.
Ensure clean CRM data, Salesforce integration, and effective nurture journeys.

Skills Required