Job Description

Job Title

Marketing Activation Leader

Philips is a global leader in health technology, committed to improving billions of lives worldwide and striving to make the world healthier and more sustainable through innovation. Driven by the vision of a better tomorrow. But it’s not just what we do, it’s who we are. We are 80,000, wonderfully unique individuals, with two things in common. An unwavering sense of purpose and a relentless determination to deliver on our customers’ needs. It’s what inspires us to create meaningful solutions – the kind that make a real difference – when it matters most. The world and our customers’ needs are changing faster than ever before and while we are proud of what we do already, we know we can do more. That’s why we need you, to help us tackle increasingly complex challenges posed by ever evolving health and well-being needs.
In this role, you have the opportunity to make life better

Looking at the challenges the world is facing today Philips’ purpose has never been more relevant. So whatever your role, if you share our passion for helping others, you’ll be working towards creating a better and fairer future for all. You will lead the local execution of the marketing campaigns across all owned, earned, and paid channels, together with Digital Activation Hubs teams that support the Market based on SLAs. The objective is to develop a clear strategy for the activation and to plan, implement and optimize all media campaign activities together with the agency partners. The role is responsible for enabling cutting edge, agile and technology-enabled audience-based, personalized activation & omnichannel marketing
You are responsible for
Leadership:

• Leads a team in the Markets which includes media management, campaign performance management, Influencer marketing & Own property management.
• Ensures that right competencies are in place, coaching teams.
• Ensures adherence to the standard ways of working in the Markets and with the Digital Activation & In-house media Hubs.

Activation:

• Drive marketing campaign activities across all digital channels and all categories in PH in the market, working together with Hubs.
• Lead execution & constant optimization of digital marketing activation strategy to build our brand, drive sales, boost our market position.
• Drive detailed campaign plan, brief development in alignment with activation budgets with local marketing and media experts.
• Optimize and execute the digital activation plans by means of, standardized campaign brief and planning, leveraging global touchpoints supported by local insights, data validated learnings, foundation & campaign activation checklists, drive optimization iterations & execution, organize daily management and standardize campaign learning output.
• Work together with Digital Activation Hubs teams Campaign activation and performance management across owned, earned and paid digital media channels according to 24-month marketing planning roadmap on the basis of SLAs, including digital in-house media buying.

Key Performance Indicators

• Digital Engagement KPI’s: Consumer NPS (holistic), Monthly active Users, engagement
• Consumer Lifetime Value, Digital Marketing Return on Investment

You are a part of
Digital and Marketing E-commerce job family
To succeed in this role, you should have the following skills and experience

• 8 - 10 years of experience marketing with focus on brand management, marketing activation, online marketing, or media management
• Profound knowledge in media or social media and performance marketing.
• Relevant experience in online retail or international consumer goods marketing with focus on digital marketing and consumer engagement
• Solid know-how in activation management, content management, community management, CRM and web technology.
• Strong leadership skills, communication skills, act as change agent in complex org.
• You are creative solutions finder with the ability to deliver new thinking and techniques.

In return, we offer you
We welcome you to a challenging, innovative environment with great opportunities for personal development.
How we work at Philips
Our newly-adopted hybrid work concept fuses flexibility with collaboration to deliver great outcomes for our people and our customers. We are embracing an approach wherein we spend more time together than apart – which for full-time employees translates to an average of at least 3 days working from the office and up to 2 days from home – for our hybrid roles.
Hybrid work flexibility means people can meet the changing demands of work and home in the most balanced, productive, and healthy way Our hybrid working model is defined in 3 ways:
We believe in the importance of impactful collaboration: There's a certain energy when everyone’s in the same room that can heighten idea generation and creative friction needed for problem-solving.
We embrace flexibility: Choosing where, when and how to work can vary according to task and team schedules. Flexibility isn’t office or online, it means choosing the space that works best for you, your teams and our customers on a case-by-case basis.
We want to be at our best: The way we work and our workspaces are designed to support our well-being, offer career advancement opportunities, and enable us to be at our best.
Why should you join Philips? Working at Philips is more than a job. It is a calling to create a healthier society through meaningful work, focused on improving 3 billion lives a year by delivering innovative solutions across the health continuum. Our people experience a variety of unexpected moments when their lives and careers come together in meaningful ways. Learn more by watching this video. To find out more about what it’s like working for Philips at a personal level, visit the Working at Philips page on our career website, where you can read stories from our employee blog. Once there, you can also learn about our recruitment process, or find answers to some of the frequently asked questions.