Job Description

Gondia, Maharashtra, India








Department
Influencer Management_Influencer Management
Job posted on
Dec 20, 2025
Employment type
STAFF

Requirements

,

Skills

& Competencies

Requirements

Graduation (Engineering background preferred) 2-3 years total experience (Minimum 1 year in retail market sales or influencer engagement) Prior experience as Long Arms Sales, Promoter, or Distributor Salesman

Skills

Required

Sales & Negotiation Territory Planning Communication & Presentation Relationship Building Market Awareness

Competencies

Required

Goal & Result Orientation Entrepreneurial Mindset Adaptability High Resilience & Adaptability Customer & Influencer Centricity Innovative & Disruptive Thinking Strong Commercial Acumen

Decisions

to

be taken

by

Manager

Strategic direction of influencer programs Retailer collaboration and meet planning Feedback escalation and market response actions

Main

Responsibilities

, Authorities

&

Accountabilities

Accountabilities

Responsibilities

Authorities

Influencer Onboarding & Engagement
+ Identify, verify, and enroll new influencers; maintain regular touchpoints to drive loyalty and tertiary sales.
+ Execute onboarding plans and manage influencer segmentation.

Tertiary Sales Growth
+ Promote premium and new products through influencers and retailers to increase tertiary billing.
+ Drive product visibility and influence purchase decisions.

Retailer Collaboration
+ Engage with key retailers to identify influencers, distribute marketing materials, and support loyalty program adoption.
+ Coordinate retailer-level initiatives and promotional activities.

Site Visit Execution
+ Lead contractor site visits to demonstrate product value and drive conversion.
+ Plan and conduct field visits independently.

Influencer Management
+ Organize electrician and contractor meets to showcase product portfolio, address feedback, and distribute promotional materials.
+ Schedule and manage meet logistics and content delivery.

Market Acumen
+ Provide timely feedback on loyalty programs, product performance, and market trends to MSM.
+ Collect and report insights from field interactions.

Process Compliance
+ Adhere to KPI monitoring and complete training as per calendar.
+ Ensure compliance with internal processes and reporting standards.