Job Description

Akola, Maharashtra, India








Department
Influencer Management_Influencer Management
Job posted on
Nov 29, 2025
Employment type
STAFF

Requirements

,

Skills

& Competencies

Requirements

Graduation (Engineering background preferred) 2-3 years total experience (Minimum 1 year in retail market sales or influencer engagement) Prior experience as Long Arms Sales, Promoter, or Distributor Salesman

Skills

Required

Sales & Negotiation Territory Planning Communication & Presentation Relationship Building Market Awareness

Competencies

Required

Goal & Result Orientation Entrepreneurial Mindset Adaptability High Resilience & Adaptability Customer & Influencer Centricity Innovative & Disruptive Thinking Strong Commercial Acumen

Decisions

to

be taken

by

Manager

Strategic direction of influencer programs Retailer collaboration and meet planning Feedback escalation and market response actions

Accountabilities

Responsibilities

Authorities

Influencer Onboarding & Engagement
+ Identify, verify, and enroll new influencers; maintain regular touchpoints to drive loyalty and tertiary sales.
+ Execute onboarding plans and manage influencer segmentation.

Tertiary Sales Growth
+ Promote premium and new products through influencers and retailers to increase tertiary billing.
+ Drive product visibility and influence purchase decisions.

Retailer Collaboration
+ Engage with key retailers to identify influencers, distribute marketing materials, and support loyalty program adoption.
+ Coordinate retailer-level initiatives and promotional activities.

Site Visit Execution
+ Lead contractor site visits to demonstrate product value and drive conversion.
+ Plan and conduct field visits independently.

Influencer Management
+ Organize electrician and contractor meets to showcase product portfolio, address feedback, and distribute promotional materials.
+ Schedule and manage meet logistics and content delivery.

Market Acumen
+ Provide timely feedback on loyalty programs, product performance, and market trends to MSM.
+ Collect and report insights from field interactions.

Process Compliance
+ Adhere to KPI monitoring and complete training as per calendar.
+ Ensure compliance with internal processes and reporting standards.