Market Researcher

Year    Mumbai, Maharashtra, India

Job Description

Job Title : Market Researcher
Company : Danaher
Department: Global Marketing Services
Position location: Mumbai, India
Reports to: Visibility Team Lead

I.GENERAL SUMMARY & OVERALL CHALLENGES
Global Marketing Services wants to enhance and complete customer information to ensure that our promotions and marketing campaigns are serving the customers application needs and their buying decisions at the same time ensure that our customer data is updated & maintained. The Market/Desk researcher would help GMS achieve capture/research accurate & reliable customer information for account mapping and targeted market campaigns.

II.KEY RESPONSIBILITIES
Responsible for secondary research/data mining to identify decision makers specifically for the pharmaceutical and the academic market. Acquaintances with databases like (PubMed, NIH, LinkedIn, XING), validating, examining data and sharing high quality customer data with the global team. Help improve operational performance through data analysis.
Executes data research/mining process whereby potential customers account list comprising detailed contact information are generated and validated for quality. We put specific focus in research methodology, approach, accuracy and in meeting timelines for deliverables.
Provides weekly customer/lead generations list to marketing teams for potential sales and to increase market visibility of the product.
Analyses the customer data to provide trends across segments; to ensure our business strategies address our ever-changing markets. .
Other duties may be assigned as required by the business need.

Responsibility
Pulling out customer account list from databases (PubMed, scientific publications research etc., LinkedIn Sales Navigator, Hoover, XING).
Searching & validation each contact record using online directories or google; updating the contact list in excel
Providing list in Excel of all cleaned & de-duped records to marketing team
Updating, cleaning and maintaining the new customer account contact details in SharePoint
Communicating with global leaders as per business need.
III. REQUIREMENTS FOR THIS POSITION
Professional Experience
Minimum 2 years of healthcare secondary/primary market research experience; data research/mining & analysis (Product based secondary research is preferred)
Ability to communicate with global cross functional leaders in Danaher
Advanced knowledge of MS Excel and Access required

b) Education
Bachelor's degree in Pharmacy/Life Science related fields. (Specialization in Life Science related field is preferable)
c) Language
English
d) Travel (required estimated % of time)
No travel
IV. PERSONAL TRAIT PROFILE
Self-motivating & driven
Eye for quality
Focused & work driven
Open to learning
Must be computer proficient with Microsoft Office (Excel, Access, Word, PowerPoint)
Should have good analytical skills and common sense
V. KEY RELATIONSHIPS
a) Internal
Reports to Visibility Team Lead
Works closely with global Marketing Team members
Collaborate with cross-functional leaders to ensure continual improvement.

When you join us, you'll also be joining Danaher's global organization, where 80,000 people wake up every day determined to help our customers win. As an associate, you'll try new things, work hard, and advance your skills with guidance from dedicated leaders, all with the support of powerful Danaher Business System tools and the stability of a tested organization.

At Danaher, we value diversity and the existence of similarities and differences, both visible and not, found in our workforce, workplace and throughout the markets we serve. Our associates, customers and shareholders contribute unique and different perspectives as a result of these diverse attributes.

If you've ever wondered what's within you, there's no better time to find out.

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Job Detail

  • Job Id
    JD2919812
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Full Time
  • Salary:
    Not mentioned
  • Employment Status
    Permanent
  • Job Location
    Mumbai, Maharashtra, India
  • Education
    Not mentioned
  • Experience
    Year