Job Description

- Collaborative CultureWe are hiring for a company which works in market research, creating innovations in qualitative and quantitative research and understanding market segments.The Job : You will be responsible for :- Devising actionable strategies from customer insights.- Bringing the consumer perspective to marketing decision making by executing market analysis and research activities and providing insights and recommendations.- Managing external agencies for the execution of research projects.- Identifying ideal methodology and providing oversight on the data collection process and analytic work plan to ensure all available information is generated to support business needs.- Leveraging research data and information to proactively identify business opportunities and gaining internal support to act upon these opportunities.- Conveying analysis and recommendations via presentations and written reports.- Enhancing the company's brand awareness and corporate image.- Developing and executing effective PR plans through translating brand and key messages into media concepts and compelling stories.- Leveraging a variety of media channels to maximise the company's brand exposure through interviews, editorials etc.- Building strong and positive relationships with media, influencers and other related parties.- Developing and editing news releases, speeches, articles and other editorial collateral.- Managing an external PR agency.- Analysing and reporting results of PR campaigns &initiatives.- Developing and implementing pricing strategies that enhance profitability.- Working closely with other teams to closely track movements in costs.- Analysing price change requests from the sales team by evaluating margin impact, potential incremental volume, and competitor price levels.- Assisting in creating promotional campaigns.- Tracking market trends and keeping up to date on prices set by competitors.Ideal CandidateRequirements :- You have at least 3 years experience ideally in Consumer Insights / Market Research, Pricing or Public Relations within Not for Profit industry.- You have strong media relationships across this space and a proven track record of executing successful public relations campaigns.- You are experienced in managing a wide range of qualitative and quantitative research.- Experience within would be a strong advantage.- You are a strong networker & relationship builder- You enjoy finding creative solutions to problems- You possess strong analytical skills and are comfortable dealing with numerical data (ref:updazz.com)