Develop and implement innovative strategies to identify potential customers, ensuring alignment with marketing objectives.
2.
Customer Segmentation and Analysis:
Utilize advanced data mining techniques to segment target audiences accurately and analyze customer data for actionable insights.
3.
Collaboration with Marketing Team:
Work closely with the marketing team to understand campaign requirements and provide data-driven recommendations for optimization.
4.
Market Research and Insights:
Stay updated on market trends, competitor activities, and consumer preferences through continuous research, providing valuable insights to drive marketing initiatives.
Requirements:
1. Proficiency in MS Excel for data analysis and management.
2. Strong communication skills for effective collaboration and presentation of insights.
3. Excellent online research skills to gather relevant market information. Detailed
Responsibilities:
1. Extract relevant information from diverse sources and analyze large datasets to uncover trends and patterns.
2. Employ effective data mining strategies to identify opportunities and support marketing campaigns.
3. Maintain accurate databases and ensure data integrity for informed decision-making.
4. Conduct thorough market research to inform strategic initiatives and provide actionable insights.
5. Collaborate with cross-functional teams and communicate findings effectively to support marketing objectives.