Job Description

FunctionGlobal Product PlanningPay BandE4 to M2Role1. Develop customer, industry, and market insights to drive thought leadership and innovation in 2W segment2. Garner consumer insights to feed into product strategy (for existing and new product development)A purpose driven role for you1. Conduct & lead market and consumer surveys (product, sketch and pricing clinics, new category and market exploration, current market and product diagnostics, feature pricing/conjoint)2. Identifying shifts/trends in consumer behavior and preferences through category need understanding, impact of macroeconomic trends and other relevant sources (like historical sales data mapping) that unlock growth3. Identify potential white spaces in 2W segments that feed into long term product plan4. Leverage existing studies i.e. U&A, IPF, MQS to guide product initiativesA Day in the life1. Decoding the voice of customer to clearly understand what they intend - say - mean - want.
2. Translating voice of customer into business actions
3. Giving a consumer centric thought process to colleagues from non-consumer-facing functionsAcademic Qualification & Experience

• Graduate + MBA (marketing or consumer strategy) - background in psychology or analytics will be a positive

AND

• 6-8 years of experience in the consumer insights roles at organizations that have a strong product focus or have worked with such organizations as a research partner from reputed agencies

Technical Skills/Knowledge

• Understanding of qualitative and quantitative methodologies
• Forward thinking & the ability to foster innovation & creativity, while also maintaining a clear sense of business objectives
• Strong analytical skills (problem solving acumen), ability to distil insights & propose relevant recommendations
• Preferably a mix of client side & agency side. 1-2 years of working on the client side (in MR/CMI role) with exposure to both adhoc & continuous researches would be an advantage.

Behavioural Skills

• Strong collaborator who can work and communicate with a wide range of stakeholders
• Effective and impactful communication & relationship skills including the ability to collaborate cross-functionally both up & down within the organization
• Presentation skills
• Strong team player, yet good level of independence
• Passionate to go beyond the obvious
• Creative, inquisitive

What will it be like to work for HeroAs the world\'s largest manufacturer of motorcycles and scooters for the last 22 years, Hero is where you will get to work with the brightest innovators, passionate about being the best in what they do. You will become a part of India\'s proudest legacy, a brand that is celebrated by 110 million Indians and is now taking over the world with its manufacturing superpower. If you are someone who dreams big and goes after their dreams with absolute conviction, Hero is your place to be. At Hero, we are building a cutting-edge future of mobility, pushing frontiers of innovation and aiming for the very best. Choose to be with the best, choose to be your best.About HeroHeadquartered in New Delhi (India), is the world\'s largest manufacturer of motorcycles and scooters for 22 consecutive years. We are at the forefront of developing modern, technologically superior and eco-friendly mobility solutions for its millions of customers around the world.Hero MotoCorp has rapidly transformed into a true multinational organization with a presence in 47 countries across Asia, Africa, Latin America and the Middle East.We have achieved the coveted milestone of 110 million cumulative production and sales since inception. Aligned with its Vision \xe2\x80\x9cBe the Future of Mobility\xe2\x80\x9d, Hero MotoCorp plans to achieve its next 100 million sales by 2030.We have a globally benchmarked manufacturing and Research & Development (R&D) ecosystem that is spread across global geographies. Its R&D facilities are located in India and Germany - the Centre of Innovation and Technology (CIT) at Jaipur, India, and the Tech Centre Germany (TCG), near Munich. Hero MotoCorp\'s eight \'green\' manufacturing facilities are spread across India (6), Colombia (1) and Bangladesh (1).Hero MotoCorp is the pre-eminent leader in the Indian two-wheeler market. It is the only motorcycle manufacturing company listed in Dow Jones Sustainability Index.In 2022, Hero MotoCorp launched a separate brand for emerging mobility solutions, including Electric Vehicles (EV) - VIDA, Powered by Hero. VIDA has commenced sales of VIDA V1 - its first EV - in India and plans to launch the product in global markets.We are one of the largest global corporate promoters of multiple sporting disciplines. Hero is globally associated with golf, football, field hockey, cricket and motorsports. Hero MotoSports Team Rally is one of India\'s flag-bearers in global rally racing. The iconic golfer Tiger Woods is Hero MotoCorp\'s Global Corporate Partner.Read moreBe with the best. Be your best. Catch-up on all our .Recruitment assessments - We at Hero are equal opportunity employer and committed to a policy of treating all its employees and job applications equally. Some of our roles use assessments to help us understand how suitable you are for the role you\'ve applied to. If you are invited to take an assessment, this is great news. It means your application has progressed to an important stage of our recruitment process.Job Details- For internal use only

Hero MotoCorp