Job Description

Job Title:

Market Research Analyst

Location:

Chennai

Department:

Marketing / Strategy

Reports To:

Head of Marketing

About Us

ePropelled is a leading provider of cutting-edge drone solutions for commercial, industrial, and governmental applications. We specialize in Unmanned Vehicle technologies that drive efficiency, safety, and innovation across sectors including agriculture, infrastructure, defense, logistics, and environmental monitoring -- in the air, on land, and at sea.

Job Summary

The

Market Research Analyst

will be responsible for collecting, analyzing, and interpreting market and competitive data to guide strategic decision-making in the drone and UAV sector. This role will identify trends, assess customer needs, and evaluate competitive positioning to support ePropelled's growth in commercial, industrial, and government markets. The analyst will work closely with cross-functional teams to provide actionable insights for product development, marketing strategies, pricing models, and market entry plans.

Key Responsibilities

Market Analysis:

Conduct qualitative and quantitative research to assess market size, trends, customer behavior, and industry forecasts related to drone technologies and services.

Competitive Intelligence:

Track and analyze competitors' products, pricing, marketing strategies, and technological advancements to identify differentiation opportunities.

Customer Insights:

Design and execute surveys, interviews, and focus groups to gather insights from customers and prospects across multiple sectors.

Trend Monitoring:

Stay updated on regulations, emerging use cases, and advancements in drone hardware, software, and AI-driven analytics.

Reporting & Visualization:

Create clear, actionable reports, dashboards, and presentations to communicate findings to cross-functional teams including product, engineering, sales, and leadership.

Strategic Support:

Contribute to go-to-market strategies, product roadmaps, pricing models, and new market entry plans.

Technical Skills & Tools Requirements

Technical Skills:

Market research methodologies (qualitative & quantitative) Data collection, cleaning, and statistical analysis Competitive benchmarking and market intelligence Customer insight gathering (surveys, interviews, focus groups) Regulatory and trend monitoring in technology sectors Data visualization and dashboard development Strong report writing and presentation capabilities

Tools & Platforms:

Data Analysis & Visualization:

Excel, Tableau, Power BI, SPSS

Survey & Research Platforms:

Qualtrics, SurveyMonkey (or similar)

Market Intelligence Tools:

SEMrush, SimilarWeb, or industry-specific databases

Presentation Tools:

PowerPoint, Google Slides Strong internet research skills and familiarity with UAV/drone industry data sources

Qualifications

Bachelor's degree in Marketing, Business, Economics, Statistics, Engineering, or related field (Master's preferred) 2-5 years of experience in market research, competitive analysis, or business intelligence, preferably in the tech, aerospace, or industrial sectors Strong understanding of the drone industry or high-tech hardware/software products is a plus Excellent written and verbal communication skills, with the ability to translate complex data into clear business insights Self-starter with strong attention to detail and critical thinking skills

Authority

Recommend changes to marketing, product, and pricing strategies based on research findings Propose new market opportunities and target segments for business expansion Advise leadership and department heads on competitive positioning and market risks Influence go-to-market strategies and product roadmap priorities through data-backed insights Collaborate with senior management to shape strategic initiatives using evidence-based research.

Employment Type

Full-time | On-site (Chennai)
Please apply only if you have experience in Engineering or Manufacturing. As we are a core engineering product development company, candidates from IT or unrelated industries are requested not to apply. Kindly send your resume to

anithak@epropelled.com

.

Job Type: Full-time

Pay: ?450,000.00 - ?900,000.00 per year

Benefits:

Flexible schedule Food provided Health insurance Paid sick time Paid time off Provident Fund Work from home
Work Location: In person