Job Description

Role description

Role Overview:

We are seeking a highly skilled MMM Specialist to develop and implement advanced marketing mix models that optimize marketing spend and drive business growth. The ideal candidate will have strong expertise in statistical modeling, machine learning techniques, and Bayesian methods for experimentation.

Key Responsibilities:

Design and build

Media Mix Models

to measure the impact of marketing channels on business KPIs. Apply

statistical techniques

and

machine learning algorithms

for predictive modeling and optimization. Conduct

Bayesian A/B testing

and causal inference to validate marketing strategies. Develop automated pipelines in

Python

for data processing, model training, and reporting. Collaborate with cross-functional teams to translate insights into actionable recommendations. Present findings to stakeholders in a clear and compelling manner.

Required Skills & Qualifications:

Strong proficiency in

Python

and libraries such as

pandas, NumPy, scikit-learn, PyMC, or Stan

. Solid understanding of

statistics

,

econometrics

, and

probabilistic modeling

. Experience with

Bayesian methods

and

A/B testing frameworks

. Hands-on experience in

Marketing Mix Modeling

and attribution analysis. Familiarity with

data visualization tools

(e.g., Matplotlib, Seaborn, Plotly). Excellent problem-solving and communication skills.

Preferred Qualifications:

Experience with

cloud platforms

(AWS, GCP, or Azure). Knowledge of

SQL

and data engineering best practices. Background in

marketing analytics

or

consumer insights

.

Skills

Mandatory Skills : Python, Data Science, Statistics & Machine learning

About LTIMindtree

LTIMindtree is a global technology consulting and digital solutions company that enables enterprises across industries to reimagine business models, accelerate innovation, and maximize growth by harnessing digital technologies. As a digital transformation partner to more than 700 clients, LTIMindtree brings extensive domain and technology expertise to help drive superior competitive differentiation, customer experiences, and business outcomes in a converging world. Powered by 83,000+ talented and entrepreneurial professionals across more than 40 countries, LTIMindtree -- a Larsen & Toubro Group company -- solves the most complex business challenges and delivers transformation at scale. For more information, please visit https://www.ltimindtree.com/. Please also note that neither LTIMindtree nor any of its authorized recruitment agencies/partners charge any candidate registration fee or any other fees from talent (candidates) towards appearing for an interview or securing employment/internship. Candidates shall be solely responsible for verifying the credentials of any agency/consultant that claims to be working with LTIMindtree for recruitment. Please note that anyone who relies on the representations made by fraudulent employment agencies does so at their own risk, and LTIMindtree disclaims any liability in case of loss or damage suffered as a consequence of the same. Recruitment Fraud Alert - https://www.ltimindtree.com/recruitment-fraud-alert/