Job Description

Position Overview
We are seeking an experienced and strategic Senior Marketing Manager to lead our marketing initiatives and drive the growth of our brand ecosystem. The successful candidate will possess a strong analytical mindset and a proven track record in developing unified marketing strategies that align with broader business objectives. This role requires a leader who can deliver precise execution of complex campaigns while managing a high-performing team
Key Responsibilities
Strategic Leadership and Planning

• Develop Comprehensive Marketing Strategies: Create and implement holistic marketing strategies that support organisational goals and drive market share growth.

• Brand Management: Ensure consistent messaging and visual identity across all channels, maintaining the integrity and authority of the brand.

• Budget Management: oversee the marketing budget with precision, ensuring resources are allocated efficiently to maximise return on investment.

Campaign Execution and Management

• Lead Integrated Campaigns: Design and execute multi-channel marketing campaigns that effectively engage target audiences and generate qualified leads.

• Digital Marketing Excellence: Oversee digital initiatives, including SEO/SEM, email marketing, and social media strategies, ensuring a cohesive digital footprint.

• Product Launch Coordination: collaborate with product teams to plan and execute successful product launches, ensuring clear communication of value propositions.

Market Analysis and Insights

• Data-Driven Decision Making: Utilise advanced analytics tools to monitor campaign performance, transforming complex data into actionable insights.

• Market Trend Analysis: Conduct thorough market research to identify emerging trends, customer needs, and competitive landscapes.

• Reporting: Provide detailed, structured reports to senior leadership on marketing performance and strategic adjustments.

Team Leadership and Collaboration

• Team Management: Mentor and lead a team of marketing professionals, fostering a culture of excellence, accountability, and continuous improvement.

• Cross-Functional Collaboration: Work closely with sales, product development, and customer success teams to ensure a unified approach to customer engagement.

• Stakeholder Communication: Maintain clear and authoritative communication with internal and external stakeholders regarding marketing initiatives.

Required Qualifications and Skills

• Educational Background: A Bachelor's degree in Marketing, Business Administration, or a related field is required. A Master's degree or professional chartership is preferred.

• Professional Experience: A minimum of seven years of progressive experience in marketing management, with a demonstrated history of leading successful teams and campaigns.

• Digital Expertise: Deep understanding of digital marketing platforms, automation tools, and analytics software.

• Leadership Capabilities: Strong leadership skills with the ability to inspire teams and manage complex projects with authority and clarity.

• Communication Skills: Exceptional written and verbal communication abilities, capable of conveying complex concepts to diverse audiences.

• Analytical Proficiency: Proven ability to interpret data and metrics to drive strategic decisions.

Skills Required