Job Description

Job Title: Branding Executive Job Summary: We're seeking an experienced Branding Executive to join our marketing team. The ideal candidate will be responsible for developing and implementing comprehensive brand strategies that drive business growth, customer engagement, and brand awareness. If you have a passion for branding, marketing, and communications, and a proven track record of success, we'd love to hear from you!Key Responsibilities: Brand Strategy and Positioning: Develop and execute brand strategies that align with business objectives, enhancing brand reputation and awareness.Market Research and Analysis: Conduct market research, analyze consumer data, and provide insights to inform brand strategy and marketing campaigns.Integrated Marketing Campaigns: Collaborate with cross-functional teams to develop and execute multi-channel marketing campaigns that drive business results. brand awareness, brand loyalty, and brand perception, for leadership teams.Digital and Social Media Strategy: Develop and implement digital and social media strategies that build brand awareness, drive customer engagement, and increase conversions. Content Development and Creative Direction: Create compelling content and provide creative direction for brand campaigns, ensuring consistency across all channels.Video Content Development: Develop and produce high-quality video content that showcases the brand's story, values, and mission. Social Media Management: Build and maintain a strong social media presence, increasing customer engagement, and monitoring online conversations about the brand. Market Research and Competitive Analysis: Conduct market research and competitive analysis to stay up to date on industry trends, competitor activity, and market opportunities.Brand Performance Tracking and Reporting: Track and analyze key metrics to measure the effectiveness of marketing campaigns, providing insights and recommendations for improvement.Brand Health Reporting: Prepare comprehensive reports on brand health metrics, including brand awareness, brand loyalty, and brand perception, for leadership teams. Requirements: - 4+ years of experience in branding, marketing, PR, or communications - Proven track record of developing and executing successful brand strategies and marketing campaigns - Excellent communication, presentation, and storytelling skills - Strong analytical and problem-solving skills - Proficient in Microsoft Word and other Microsoft Office tools - Ability to work in a fast-paced environment, prioritizing multiple projects and deadlines- Experience with video content development and production - Knowledge of social media advertising platforms (e.g., Facebook, Instagram, LinkedIn) - Familiarity with marketing automation tools (e.g., ZOHO, Marketo, HubSpot) - Certification in marketing, branding, or a related field (e.g., ZOHO, HubSpot Inbound Marketing certification) (ref:updazz.com)