Job Description

About Dentsu India: Dentsu international comprises of six leadership brands - Carat, dentsu X, iProspect, Isobar, dentsuMB and Merkle Sokrati, each supported by its specialist divisions and scaled services. With best-in-class services and solutions in Media, Customer Experience Management (CXM), and Creative, dentsu international operates in over 145 markets worldwide with more than 66,000 dedicated specialists. Part of dentsu International, dentsu India helps some of the biggest & most interesting brands who are our clients everyday to win, keep and grow their best customers and achieve meaningful progress for their businesses. With best-in-class services and solutions in Media, CXM (Customer Experience Management) and Creative, Dentsu India is the 2nd biggest Advertising agency network in India while the dentsu international is the 5th largest in the world. In good times and bad, we partner with brands to achieve meaningful progress as we are a force for good & for meaningful growth. Our teams of optimists, entrepreneurs and first-movers coalesce around the needs of our clients, unlocking unique possibilities for sustainable value and lasting change. Learn more at: https://www.dentsu.com/ https://www.dentsu.com/careers Role summary: Designation: Manager / Senior Manager - Affiliate Marketing Sub business: Merkle Sokrati - a Dentsu Company Total experience in Affiliate Marketing needed: 4-5 Years Location: Pune About Merkle: Merkle is a global data-driven, technology-enabled performance marketing agency. For over 30 years, Fortune 1,000 companies and leading nonprofit organizations have partnered with us to build and maximize the value of their customer portfolios. We work with world-class brands like Dell, T-Mobile, Samsung, GEICO, Regions, Kimberly-Clark, AARP, Lilly, Sanofi, NBC Universal, DIRECTV, American Cancer Society, Habitat for Humanity, and many others to build and execute customer-centric business strategies. With more than 9,000 smart, dedicated people in more than 50 offices around the world, we are still growing at a rate that outpaces the market, with a 2018 net revenue of $846million. Job Roles and Responsibilities: Understand client requirements & on-board quality Affiliates / Publishers / Ad networks to deliver required quality results. Maintain open communication with all affiliates on day-to-day concerns. Communicate with new and existing affiliates regarding upcoming promotions and optimization possibilities. Monitoring a campaign\'s performance on a regular basis; making sure that the weekly, monthly, and quarterly campaign performance reports are shared with the client. Engaging in conversation with advertisers and the demand team to better analyze campaign effectiveness. Grow your business month over month by estimating revenue on a monthly or quarterly basis and negotiating the terms of the agreement. Helping affiliates with integration. Troubleshooting tracking issues at publisher end. Keep up with affiliate marketing trends and look for new opportunities. Ensure current publishers keep promoting relevant offers.Educate clients and internal teams on the value of Affiliates. Understand the value it brings to different business models and drive client adoption. Collaborate with digital leads to evangelize affiliates and deliver on revenue targets. Understand the technology landscape that key partners/vendors bring and select/recommend appropriate tactics basis client\'s requirements. Drive the development of processes, documents, checklists, etc. to ensure operational efficiency and continual improvement for both new and existing clients. Work closely with our partners to oversee the launch and execution of campaigns. Qualifications: 4-5 years of experience within the affiliates industry. Hands-on experience managing a team. Strong knowledge of affiliate platforms and programs. Good working knowledge of major analytics programs like Google Analytics, Omniture etc. Comprehensive understanding of attribution solutions such as Appsflyer, Branch, Singular, Adjust, Kochava, etc. Passion for affiliate marketing and the wider digital industry. Strong written and verbal communication skills including presenting and reporting. Strong people and partnership management skills. Strong Excel and numerical skills.

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