Job Description

The role:- Plan, execute, and optimize performance marketing campaigns across Google, Facebook, Instagram, LinkedIn, and other digital channels.- Drive high-quality lead generation, customer acquisition, and brand engagement across international markets.- Manage and optimize marketing budgets exceeding - 20 Cr, ensuring efficient cost per acquisition (CPA) and return on ad spend (ROAS).- Conduct deep-dive market research to identify trends, target audiences, and competitive insights for global campaigns.- Continuously test and refine ad creatives, bidding strategies, landing pages, and messaging through A/B testing and analytics.- Collaborate closely with creative and content teams to produce high-performing ad creatives, videos, and copy.- Analyze performance data to generate weekly/monthly reports and strategic recommendations for senior stakeholders.- Work with international teams to ensure cultural and linguistic customization of campaigns.- Lead a high-performing performance marketing team, set KPIs/KRAs, and track team outcomes.Must-Have Skills:- 4-8 years of hands-on experience in Performance Marketing- Proven track record in managing large-scale budgets (- 20 Cr+ annually) with strong focus on ROI- Must have worked in or with a company that has - 100 Cr+ annual revenue.- Expertise in running campaigns on Google Ads, Meta (Facebook/Instagram), LinkedIn, and other digital media platforms- Strong understanding of marketing funnels, analytics, attribution models, and campaign automation.- Experience with tools like Google Analytics, Google Tag Manager, Meta Business Suite, LinkedIn Campaign Manager, and CRM systems.Good-to-Have Skills:- Analytical mindset with strong reporting skills.- Excellent leadership and communication skills with experience managing cross-functional teams.- Experience in international performance campaigns is a plus.Academic Qualifications:- GraduateRequirements:- Location: Mumbai, Andheri- Marol- Notice Period: 30 Days only- Salary Range: 30 to 32 LPA- Job Type: Full-time- Shift Timings: Work from Office (ref:updazz.com)

Skills Required