Job Description

JD Campaign Lead - New Customer Acquisition



Role Overview

Responsible for end-to-end customer acquisition strategy, campaign operations and sales support across regions. Lead teams, manage vendors & call centre performance, optimise input allocation and ensure compliance.



Key Responsibilities

Lead a team of Campaign Managers & Floor Managers. Identify and onboard new data sources for customer acquisition. Vendor management - onboarding, billing, input quality & cost control. Manage call centre productivity and ensure optimum data utilisation. Maintain cost per input and cost per acquisition within targets. Ensure compliance with Distance Marketing & TRAI guidelines. Input management through PFA & D2FSC; monitor daily run rate & allocation. Drive WRP & VNB achievement for various geographies. Provide strategic inputs to sales teams to improve efficiency. Drive product mix, persistency, F2F, conversion & issuance metrics. Collaborate with internal & external stakeholders for smooth operations. Maintain data security and governance across all campaigns.

Requirements

Strong analytical ability; Excel proficiency is mandatory. Experience in campaign management/call centre operations preferred. Strong coordination, communication & team management skills. * Ability to optimise processes, manage costs and drive efficiencies.