Role & Responsibility : Understand the requirement, define clear media objectives in sync with the business and campaign objectives ? Determine, plan and buy the best and most efficient media mix for promotions ? Monitor online and offline campaigns (across TV, print, outdoor, radio, cinema and digital) ? Regularly report campaign results ? Optimise media strategies for varying audiences across channels ? Keep a tab and review media budgets ? Negotiate with media channels to close competitive deals to ensure cost efficiencies ? Adept with planning media to support new product launches ? Identify newer audiences ? Build relationships with media influencers to promote our brand ? Measure and report performance of all marketing campaigns, and assess ROI and KPIs ? Monitor market trends, research consumer markets and competitors? activities ? Oversee new and ongoing marketing and advertising activities
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