Job Description

- Content & Campaign Manager (Mobile App & Remarketing)



Location Mumbai

Experience 3-5 Years

Function Marketing (Digital / Content)



Role Overview



We are seeking a Content & Campaign Manager with strong life insurance industry exposure to lead campaign content development for our Mobile App and remarketing engine. The role requires deep familiarity with IRDAI marketing and advertising guidelines and the ability to balance speed, compliance, and customer-centricity. The candidate should be a self-starter with operational strength, agency/vendor management skills, and a data-driven mindset to continuously refine content effectiveness based on customer behavior and insights.



Key Responsibilities



Content Development & Compliance

Create and manage customer-facing content for the Mobile App, remarketing engine, and customer journeys.

Ensure strict adherence to IRDAI advertising and marketing communication guidelines, including disclaimers, benefit illustrations, health/claims-related content, and customer disclosures.

Maintain an approval-ready content repository to accelerate campaign turnaround.

Campaign Execution & Optimization

Drive remarketing content creation to improve engagement and conversion across digital journeys.

Leverage customer data, analytics, and A/B testing to identify what works, iterate quickly, and optimize campaign effectiveness.

Collaborate with product, category, design, and compliance teams to ensure campaigns are business-relevant and risk-free.

Agency & Vendor Management

Manage creative and digital agencies for timely, cost-effective, and compliant content delivery.

Negotiate contracts, track SLAs, and ensure high-quality execution across multiple campaigns.

Customer-Centricity & Insight

Identify customer pain points across digital journeys and translate them into actionable content solutions.

Work closely with analytics/data teams to turn insights into content strategies that improve app engagement and remarketing efficiency.

Operational Excellence

Streamline approval workflows to reduce campaign turnaround time.

Track and report on content pipeline, compliance readiness, and campaign outcomes.



Qualifications & Experience



3-5 years of experience in life insurance / BFSI digital marketing or content roles.

Proven knowledge of IRDAI advertising guidelines and their application to customer communications.

Strong grounding in data-driven marketing with ability to interpret campaign performance metrics and adapt strategies accordingly.

Demonstrated success in agency/vendor management.

Operationally strong with ability to handle high-volume content requirements under strict timelines.

Eye for detail and ability to spot customer pain points within journeys.

Self-starter with ability to work independently in a regulated environment.



Ideal Candidate Profile



Life insurance background with practical exposure to regulatory-compliant content creation.

Mix of creativity + compliance rigor + data orientation.

Hands-on, detail-oriented, outcome-focused, and proactive.

Comfortable working at the intersection of marketing, compliance, and technology.